On Monday we announced that our spending dashboards now include digital advertising data from Facebook and Google. We sat down with our Digital Operations Manager, Maverick Raile, to answer some questions about this update. Maverick oversees all aspects of our digital process including data collection, data quality management, and digital competitive reporting.
Why did you build this product?
We started collecting Facebook and Google spending when the platforms made the information available. We saw the opportunity to couple digital spending with our traditional spending and provide a more complete competitive tracking tool.
Where can I access this spending?
Facebook and Google spending is available in all spending dashboards alongside traditional advertising mediums. Find out more about our digital data solutions here.
What is included in your digital tracking?
We currently track spending on Facebook and Google and plan to expand into other social media platforms over time. Right now, about 60% of all digital advertising takes place on Facebook and Google, and the remaining 40% occurs on platforms that don’t disclose dollars with the same level of regularity yet.
Who do you expect to benefit from this?
Anyone curious about the ways digital spending is changing the political landscape will benefit from this addition. Adding digital advertising data to our dashboards provides a more complete picture of spending in a race. Since many candidates run ads on digital platforms before airing broadcast ads, digital spending serves as an early warning of candidate activity.
Where does the data come from?
This data is collected from Facebook and Google corporate disclosures.
How often is the data updated?
Digital data is updated on a weekly basis with the previous week’s data. This update happens on Monday for Facebook and on Wednesday for Google.
How is this different from other products on the market?
The ability to view Facebook and Google spending alongside broadcast, cable, and radio is unique. Our dashboards are designed to be fast, user-friendly, and up-to-date, meaning that you have first and constant access to intelligence about spending in a race – whether it’s traditional or digital.
How do I set up a demo or ask questions?
Email John Link at firstname.lastname@example.org