February 26, 2021
Last week we held a competition to determine which ad of the 2020 cycle was the crowd favorite. Raphael Warnock’s dog ad took the cake. Thanks to all who participated! Watch all of the ads in the pool here and read about the outcome here. For more advertising insight, check out our recent posts about the political space and beyond.
Political advertising continues with special elections, mayoral races, and issue advertising. This week on the ADvantage, Rachel and Ben talked through some of the highlights of current political advertising. Watch the episode and be sure to subscribe!
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On to the advertising toplines …
In the last two weeks, there were 96 unique political ads and $9.8M in political spending by 154 advertisers.
The highest spending advertisers were Tax March, Citizens for Responsible Energy Solutions, and the American Petroleum Institute.
Tax March spent a total of $647K and had four ads on air in the last two weeks, but the group does not have any ads airing as of today.
The advertiser with the most airings was the California Teachers Association with this ad that has aired 903 times in the last two weeks.
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Washington D.C. was the top market with $2.3M in spending, followed by New York, New York at $532K.
There are three advertisers on air in the special election for Louisiana's 2nd congressional district: Troy Carter, Karen Peterson, and Women Vote! which is running this pro-Peterson ad that went up yesterday.
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So far, Peterson has spent $318K and Carter has spent $182K.
Covid-19 isn’t going anywhere. In the last two weeks, 29 ads aired on TV that referenced the Coronavirus. These are the top two ads :
- 903 airings from the California Teachers Association, “Putting Safety First”
- 384 airings from Karen Peterson, “Tough Times”
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