We have been busy looking at major trends and automotive advertising insights over the last few weeks.
- Our in-house automotive media veteran, Rick McGuire, answered our questions about the state of the industry in a Covid-19 world, from manufacturing to sales. Read it here.
- Our team also took a look at the rise of online car buying and what that means for online and traditional car dealers. Click here to read more.
- We looked at electric vehicle advertising, too. GM announced a new line of EVs in the Super Bowl, and we can tell you what the industry conversation around electric cars is right now. Find out more here.
- We reviewed local tv advertising in the Super Bowl. Toyota and Ford both advertised locally. Find out what models they promoted in specific markets.
Topline Automotive Advertising Insights
January 1, 2021 – January 31, 2021
(Broadcast + Cable + Digital)
Total Local Ad Airings: 598,430 tv and cable airings.
Distinct Creatives for tiers one and two: 3,040 distinct creatives.
Top advertiser of the month: Toyota, with 117,200 cumulative airings on local broadcast and cable.
Toyota’s top advertised model was the Toyota RAV4 with 30,240 airings. The top creative for the RAV4 aired a total of 2,390 times.
Most Advertised Overall Model: Nissan Rogue, with 41,915 local airings in the last month.
Specific Creative with the Most Airings: Lincoln, advertising the Corsair. This creative has aired locally 13,050 times.
Local Market with the Most Automotive Ad Airings: New York, New York, with 18,250 airings. In New York, the Hyundai Tucson was the most advertised model with 1,540 airings.
Top Digital Advertiser: Toyota, running 141 unique creatives 23,425 times.
Ford was not far behind with 18,030 occurrences.
Advertiser with the Highest Number of Impressions: Toyota, with 1.6B impressions.