Bloomberg 2020 Campaign Launch Shows Enduring Power Of TV Advertising


From Forbes:

“But Bloomberg’s nascent Presidential campaign didn’t come out of the box with a killer algorithm leveraging artificial intelligence to buy just the right social media or Google search terms (at least, not that we know of yet). Instead, in what TV ad tracking firm [AdImpact] called a “massive” media buy, the Bloomberg campaign purchased $34 million of linear TV advertising.”

Read the full article here.

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