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Historic Advertising Spending Up and Down the Ticket

January 28, 2021

Just before 10 am on November 22nd 2019 we received one of the most important…

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Words Matter: An Advertisement Messaging Analysis of SC-01

January 27, 2021

The 2020 election cycle was marked by historic levels of spending and electoral surprises. There…

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Biden’s Advertising Campaign for the Presidency

January 22, 2021

As we all know, the past year was actually three years stuffed into one, so…

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Georgia Spending Data: Senate Runoffs Reach Historic Totals

January 20, 2021

January 5th finally brought a close to the heavily anticipated and historically expensive Senate Runoffs…

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Political Media Dollars in 5 Most Expensive House Races

January 13, 2021

Political media dollars exploded in the 2019-2020 cycle, and House races contributed to more than…

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Radio Advertising Analysis of the 2020 Presidential Race

December 17, 2020

The presidential election was largely focused on television spending, but radio advertising analysis shows that…

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Spending Data From Pennsylvania State Senate Races

December 9, 2020

During the 2020 election cycle at AdImpact, we captured extensive spending data for both federal…

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Broadcast Media Trends in the Presidential Race

December 7, 2020

Once the Democratic Presidential Primary effectively ended on April 8th when Senator Bernie Sanders dropped…

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Spotlight: Media Spending in the GA Senate Special

December 4, 2020

The Georgia Senate Runoffs are fully underway and have seen a combined total of $315M…

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