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Automotive Insights: Online Car Buying

February 3, 2021

 Last week, our in-house automotive media expert Rick McGuire offered some automotive insights and thoughts on the…

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Political Insights from the Week in Review

January 29, 2021

Political campaign advertising has dropped off significantly since 2020 ended and the Georgia Runoffs concluded…

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Auto Market Trends: A Look Back at 2020 from Rick McGuire

January 29, 2021

We asked our resident automobile media expert, Rick McGuire, about what happened to auto market…

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Historic Advertising Spending Up and Down the Ticket

January 28, 2021

Just before 10 am on November 22nd 2019 we received one of the most important…

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Words Matter: An Advertisement Messaging Analysis of SC-01

January 27, 2021

The 2020 election cycle was marked by historic levels of spending and electoral surprises. There…

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Biden’s Advertising Campaign for the Presidency

January 22, 2021

As we all know, the past year was actually three years stuffed into one, so…

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Georgia Spending Data: Senate Runoffs Reach Historic Totals

January 20, 2021

January 5th finally brought a close to the heavily anticipated and historically expensive Senate Runoffs…

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Political Media Dollars in 5 Most Expensive House Races

January 13, 2021

Political media dollars exploded in the 2019-2020 cycle, and House races contributed to more than…

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Radio Advertising Analysis of the 2020 Presidential Race

December 17, 2020

The presidential election was largely focused on television spending, but radio advertising analysis shows that…

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