From Yahoo Finance:

Data from [AdImpact] anticipates more than $10 billion in political ad spending going into 2020, with $6 billion dollars in the 2019-2020 cycle alone. While most of those ad dollars are set to be used for traditional broadcast media, $3.26 billion, Mediaocean CEO Bill Wise points to the rise in digital spending. Some $1.6 billion is expected to be spent for digital videos, more than the $8.6 million spent in 2018.

Read the full article here.

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