March 12, 2021
Political spending increases every week, and we’ve seen huge growth in political media. Read our latest political media insights for analysis of growth categories and trends in spending.
There’s a new episode of the ADvantage that you won’t want to miss if you enjoyed our political ads bracket. Ben and Rachel sat down with the mastermind behind the bracket and talked about some of the most fun and provocative ads of the cycle. Find our round up of 2020 ads here.
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Topline Political Media Insights
In the last two weeks, there were 114 unique political ads that aired 10,00 times and $11.7M in political spending by 328 advertisers.
The highest spending advertisers of the last two weeks were Fair Fight Action, Heritage Action for America, and the American Petroleum Institute.
Fair Fight Action spent a total of $1.0M and currently has one ad on air in Georgia about voting laws. The group has the most airings from the last two weeks, with this ad that has aired 1,020 times.
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Heritage Action for America has three ads on air right now targeting Joe Manchin, Kyrsten Sinema, and Mark Kelly over the confirmation of Xavier Bacerra. The group has spent $488K in the last two weeks.
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Washington D.C. was the top market with $2.2M in spending, followed by New York, New York at $1.2M.
Ten ads have aired in the last two weeks for the Louisiana 02 Special. Troy Carter has spent $339K so far and Karen Peterson has spent $323K.
The other Louisiana special is underway and Julia Letlow is on air with :30s and :60s version of this ad:
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Covid-19 is still part of the conversation. In the last two weeks, 34 ads aired on TV that referenced the Coronavirus. These are the top two ads :
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