July 17, 2019
Heads up! We’ve made some changes. In our effort to provide the best, more recent, and most comprehensive data solutions, we’ve updated our alerts and recaps to include more information than ever before, including market reports.
Spending Analysis Tools Updates
We are now including all spending activity for all advertisers (sorted by party) in our daily recaps. A newly added spending chart allows you to view the current landscape: all past spending, all spending for the current week, and any future spending we have collected. With our new format, you won’t have to guess about recent activity. You’ll find it all in one place.
Our presidential spending recaps have also been updated to include totals at both the state and market level. Do you need to know where a candidate is spending heavily? Now you can identify the top states and markets, not just the top-line numbers. This update lets you easily compare your activity with your opponent's, right from your inbox.
Our alerts have been overhauled, too. These new alerts now have significantly more data about each reported buy. The top-line information with flight dates, market reports, and an overall total will still be at the top of each alert. But now you can also view spending broken down by individual market, and an estimated share of stations reported. Including this information allows you to gauge the size of the buy and approximate how much money has yet to be reported. Included in these alerts is also a list of previously active markets so you can determine where your opponent spent last week, and where they’re likely to spend this week.
Our goal with this update is to provide you with quick and easy access to the most crucial data - allowing you to make decisions on the go and never miss a beat. For more information about what we can do for you, check out our solutions.