June 13, 2019
Political Spending Analysis Tool Upgrade
Delta was built to bring you the most recent and accurate intelligence about political ad spending. To make sure this information is accessible and useful, we’ve updated and improved our dashboards for easy navigation and maximum value. We consulted clients and industry experts alike to create a set of dashboards that are easy to use and deliver the answers you need to run a winning campaign.
We know that the most vital advantage during any election cycle is time; that principle guided our redesign process. We worked to provide you with boards that allow you to access the information you need as quickly as possible. The changes we made put the most important information at your fingertips, so you can spend less time searching and more time strategizing and winning.
Creative Timeline and Race Recaps
Your homepage now features real time updates on the latest creative, as well as daily recaps of activity in a race. Instead of digging through your email for the latest creative alert or spending recap, find the most recent top-line details right in your dashboard.
Spending Advantage Over Time
Spending advantage is a significant measure of an advertiser’s success, and we’ve now dedicated an entire page of your dashboard to advantage analysis. You can view daily spending trends like who’s up and who’s down, and determine who won the week overall, all in one place.
We know how important it is to analyze all parts of a buy, so we made it easier than ever to view the entirety of an advertiser’s spending details. You can now view spending by market and media type, analyze daypart allocation, and examine weight of message in the same view. Click on any of the advertisers in the bar chart on the homepage to access that advertiser’s details.
Even the best changes require some adjustment. If you have questions about how to use these new dashboards, or if you're interested in a demo, please contact us at firstname.lastname@example.org.