AdImpact is excited to share its exclusive projection for the 2026 cycle, with political ad spending expected to reach $10.8B, making it the most expensive midterm on record.
Last cycle, AdImpact’s industry-leading projection of $10.7B came within 5% of the actual $11.2B, underscoring our position as the most trusted source for political advertising insights.
Download the report here:
WHAT'S IN THE REPORT
-Most Expensive Midterm on Record: Political ad spending projected to reach $10.8B, up more than 20% from 2022
-CTV Growth Takes Center Stage: Advertisers expected to spend $2.5B on CTV, the fastest-growing media type
-The $5B Battle for Congress: House and Senate races projected to total $5B, nearly half of all cycle spending
-Early Spending Surge: Advertisers have already spent $900M through August 26, 2025, pacing well ahead of 2023 and 2021