---
title: AdImpact's Political Projections Report 2025-2026
description: Download AdImpact's Political Projection Report 2025-2026 here.
---

[Blogs ](https://adimpact.com/blogs)

# [AdImpact's Political Projections Report 2025-2026](https://adimpact.com/blogs/adimpacts-political-projections-report-2026)

 Written by [AdImpact](https://adimpact.com/blogs/author/emort) | Sep 2, 2025 6:05:31 PM

AdImpact is excited to share its exclusive projection for the 2026 cycle, with political ad spending expected to reach $10.8B, making it the most expensive midterm on record.

Last cycle, AdImpact’s industry-leading projection of $10.7B came within 5% of the actual $11.2B, underscoring our position as the most trusted source for political advertising insights.

WHAT'S IN THE REPORT

-Most Expensive Midterm on Record: Political ad spending projected to reach $10.8B, up more than 20% from 2022

-CTV Growth Takes Center Stage: Advertisers expected to spend $2.5B on CTV, the fastest-growing media type

-The $5B Battle for Congress: House and Senate races projected to total $5B, nearly half of all cycle spending

-Early Spending Surge: Advertisers have already spent $900M through August 26, 2025, pacing well ahead of 2023 and 2021<https://adimpact.com/blogs/tv-insights-q1-round-up>

[View full post](https://adimpact.com/blogs/adimpacts-political-projections-report-2026)

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