All data is collected as of 6/26/2025
Three years after Democrats went through the reconciliation process to pass the Inflation Reduction Act, Republicans are trying to do the same. The Big Beautiful Bill, a reconciliation package endorsed by President Donald Trump, was passed by the House on May 22nd. Since April 1st, more than $69.6M in ad spending from 27 different advertisers has targeted the bill. This spending includes direct mentions of bill, as well as ads that support or oppose a portion of the bill (such as tax cuts, clean energy credits, or Medicare). So far, the bill has received more spending supporting its passage ($38.6M) than against it ($31M).
Nearly one in every four ad dollars targeting the Big Beautiful Bill has come from Securing American Greatness. The group first arrived on the advertising scene last year when it spent over $36M supporting Donald Trump’s Presidential bid. Now, the Republican group has spent over $16.7M targeting 22 different House members across the country, all from battleground districts. Securing American Greatness has aired ads praising Republican incumbents who voted for the Big Beautiful Bill, and ads attacking Democrats who voted in opposition.
Almost half of all Big Beautiful Bill-related ad spending ($32.6M) has directly targeted Congressional incumbents up for re-election this cycle. On the Senate side, Susan Collins (R-ME, $1.7M) and Thom Tillis (R-NC, $3.4M) have seen the most bill-related spending targeting their seats. While each Senate seat is seen as competitive, advertisers have also targeted Joni Ernst (R-IA, $1.8M), which is seen as a much safer seat for Republicans to hold in 2026. Senators not up for re-election next year, such as Lisa Murkowski (R-AK), Kevin Moran (R-KS), and Chuck Grassley (R-IA), have also been targeted with Big Beautiful Bill-related ads.
Six different House members have been directly targeted by more than $1M in Big Beautiful Bill-related ad expenditure. All six are from battleground districts: Marcy Kaptur (D OH-09, $1.4M), Mariannette Miller-Meeks (R IA-01, $1.1M), Kristen McDonald Rivet (D MI-08, $1.1M), Gabe Evans (R CO-08, $1.1m), Don Bacon (R NE-02, $1M) and Brian Fitzpatrick (R PA-01, $1M).
Spending targeting the bill surged in early May during House deliberations, declined with its May 22nd House passage, and has risen again as the Senate takes up the bill. Weekly aired spending targeting the bill peaked during the week of June 15th, when over $11.1M aired targeting the bill.
Since April 1st, Big Beautiful Bill-related ads have aired 39k times on broadcast TV. During that time, those airings made up over 20% of all political broadcast airings across the country. Over one-third of Big Beautiful Bill-related broadcast airings mention clean energy credits. Advertisers such as American Energy Action, American Energy American Jobs, and Protect our Jobs have targeted Congressmembers, urging them to support clean energy tax credits in the final version of the bill. After unsuccessfully lobbying House Members, they’ve now turned to Senators. Other issues of note include the proposed cuts to Medicare and tax cuts. President Trump has been mentioned in one-third of all Big Beautiful Bill-related broadcast airings. All ads mentioning the President have supported the bill's passage to this point.
The White House originally set a goal of July 4th to sign the bill, a date for which Senate Majority Leader John Thune expressed confidence. Last week, however, Vice President JD Vance suggested the new aim is to have the bill ready for the President’s signature before the August recess. It is likely that groups will continue placing ads targeting the bill until its final signature.
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