In Focus: Abortion Messaging 2024 Report

In June 2022, the Supreme Court handed down its landmark ruling in Dobbs v. Jackson Women’s Health Organization, decisively overturning Roe v. Wade. The ruling came during an election year, intensifying the national debate over reproductive rights and influencing political ad messaging.

Two years after the decision, AdImpact is releasing an updated report compiling insights on how this monumental Supreme Court ruling has impacted political ad messaging on television.

Download the report here

AdImpact’s Abortion Messaging report includes:

• Insights on how the Dobbs v Jackson decision influenced both parties’ messaging
• A review of abortion messaging across several key 2023 elections
• Analysis of spending and messaging on past and upcoming abortion-related ballot initiatives
• A closer look at how abortion messaging is playing out in this year’s largest election, the Presidential race