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Analysis: Political TV Spending Shares

Written by John Luke | Jul 17, 2020 4:00:00 AM

2020 Political Ad Spend Top Lines

  • 80% of political TV ad spending has happened on broadcast
  • Democrats have spent more on both broadcast and cable than Republicans
  • Both Democrats and Republicans have a fairly even split in spending between ABC, CBS, and NBC
  • 47% of Republican cable spending happens on FOX News