---
title: "Automotive Ad Data: A Review of February 2021"
description: "Automotive Ad Data: A Review of February 2021"
---

[Blogs ](https://adimpact.com/blogs)

# [Automotive Ad Data: A Review of February 2021](https://adimpact.com/blogs/blog/automotive-ad-data-a-review-of-february-2021)

 Written by [John Luke](https://adimpact.com/blogs/author/john-luke) | Mar 1, 2021 5:00:00 AM

[Download a copy of this report.](https://wordpress-508705-4163256.cloudwaysapps.com/wp-content/uploads/2021/03/AdImpact-Auto-Ad-Data-Month-In-Review-February-2021.pdf)

## **Automotive Advertising Analysis**

We have been busy looking at the major trends in automotive ad data during the last month.

1. We took a deep dive on Carvana’s ad strategy and investigated trends in the brand’s ad airings. [Check it out here](https://wordpress-508705-4163256.cloudwaysapps.com/blog/a-carvana-advertising-deep-dive/) and find out what markets Carvana is advertising in around the country.
2. Our team also looked at the most advertised models of 2021. Much like last month’s trend, the Nissan Rogue is the most advertised model of the year so far. [Click here](https://wordpress-508705-4163256.cloudwaysapps.com/blog/most-advertised-models-of-2021/) to read more.
3. Because Covid-19 disrupted supply chains, there has been a rush of used-car buying and selling. We looked at how local dealerships are advertising around used cars. [Find out more here](https://wordpress-508705-4163256.cloudwaysapps.com/blog/local-dealership-ads-focusing-on-used-cars/).

## Topline Automotive Ad Data

February 1, 2021 – February 28, 2021

(Broadcast + Cable + Digital)

**Total Ad Airings:  650,900** tv and cable airings.

**Distinct Creatives for tiers one and two:**  2,600 distinct creatives.

**Top advertiser of the month:**  Toyota, with **105,890** cumulative airings on broadcast and cable. Toyota’s top advertised model was the Toyota Rav4 with **30,740** airings. The top creative for the Rav4 aired a total of **2,460** times.

**Most Advertised Overall Model: ** Nissan Rogue, with **57,700** airings in the last month.

**Specific Creative with the Most Airings: ** Nissan, advertising the Rogue. This creative has aired **13,900** times.

[video width="1280" height="720" mp4="https://wordpress-508705-4163256.cloudwaysapps.com/wp-content/uploads/2021/03/35222dad-40da-4ce0-9519-fc9df3785db8.mp4"][/video]

**  
 Local Market with the Most Automotive Ad Airings:  **New York, NY with **35,720** airings. In New York, the Nissan Rogue was the most advertised model with **1,640** airings.

**Top Digital Advertiser:**  Ford, running **262** unique creatives **22,596** times. Toyota was not far behind with **22,000** occurrences.

**Advertiser with the Highest Number of Impressions:**  Toyota, with **1.2B** impressions.

If you would like more information about our ad intelligence capabilities and tools, read about what we can do here, follow us on [Twitter](https://twitter.com/home) and [LinkedIn](https://www.linkedin.com/company/adimpact-20), or email us at info@adimpact.com.

[View full post](https://adimpact.com/blogs/blog/automotive-ad-data-a-review-of-february-2021)

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