---
title: "California’s Primary: A Kingmaker, or a Royal Headache?"
description: "California’s Primary: A Kingmaker, or a Royal Headache?"
---

[Blogs ](https://adimpact.com/blogs)

# [California’s Primary: A Kingmaker, or a Royal Headache?](https://adimpact.com/blogs/blog/californias-primary-a-kingmaker-or-a-royal-headache)

 Written by [John Luke](https://adimpact.com/blogs/author/john-luke) | Feb 17, 2020 5:00:00 AM

**From Real Clear Politics:**

"What stands out about the Bloomberg approach is media buys. Per [AdImpact], an ad-tracking firm, Bloomberg’s spent over $35 million building a television, radio, and digital presence in California—that figure reported nearly a month before the primary’s official date."

Read the full article [here](https://www.realclearpolitics.com/articles/2020/02/14/californias_primary_a_kingmaker_or_a_royal_headache.html).

[View full post](https://adimpact.com/blogs/blog/californias-primary-a-kingmaker-or-a-royal-headache)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "John Luke"
  },
  "dateModified" : "2025-03-19T14:35:35.103Z",
  "datePublished" : "2020-02-17T05:00:00Z",
  "headline" : "California’s Primary: A Kingmaker, or a Royal Headache?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 256,
    "url" : "https://go.adimpact.com/hubfs/Imported_Blog_Media/456f5a054e1ab0c6f0d4b3f25d3c8a75-1.gif",
    "width" : 256
  },
  "mainEntityOfPage" : "https://adimpact.com/blogs/blog/californias-primary-a-kingmaker-or-a-royal-headache",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "blogs"
  }
}
```