This weekly report from AdImpact details the latest TV and Facebook political ads related to the Coronavirus. If you have specific questions related to this topic, contact jlink@AdImpact.com. Follow us on Twitter @Ad_Analytics for frequent updates.
TV: MARCH 21-27
This week, 9 ads have mentioned "coronavirus," totaling $995K.
Susan Collins, ME - "Mainers Don't Panic" and "The Real Heroes"
Mitch McConnell, KY - "Fuels Fear"
Amy McGrath, KY - "Look Out for Each Other"
Ron Stollings, WV - "Good Common Sense"
Woody Thrasher, WV - "Time of Concern"
Unite the Country - "Crisis Comes"
Majority Forward - "Sweeping Measures"
Priorities USA - "Hoax"
"Hoax" is the ad with the most airings at 959, and last aired on 3/24.
*Please note, the above data is from the last seven days, including today.
FACEBOOK: MARCH 15-21
Last week, the top 5 advertisers spent a combined $48,000 for 6.9M total impressions.
PACronym
- Spent an estimated $22,000 with an estimated 4.7M impressions
- Messaged on the Trump Administrations response to the Coronavirus outbreak
AFSCME
- Spent an estimated $7,500, with an estimated 1M impressions
- Messaged on the Congressional stimulus package
Color of Change PAC
- Spent an estimated $7,500, with an estimated 893k impressions
- Messaged on coronavirus and the 2020 Census
Indivisible Action
- Spent an estimated $6,600, with an estimated 22k impressions
- Messaged on the Senate voting against increasing paid leave and worker protections in the face of the coronavirus crisis
DSCC
- Spent an estimated $4,400, with an estimated 273k impressions
- Messaged on Mitch McConnell and the Senate Republicans response to coronavirus
*Please note, the above data is from one week ago.