---
title: Cycle in Review 2023-2024
description: AdImpact's Play for the White House Part III compiles ad spending and messaging for the 2024 Presidential race
---

[Blogs ](https://adimpact.com/blogs)

# [Cycle in Review 2023-2024](https://adimpact.com/blogs/blog/cycle-in-review-2023-2024)

 Written by [AdImpact](https://adimpact.com/blogs/author/emort) | Dec 20, 2024 5:00:00 AM

# CYCLE IN REVIEW 2023-2024

#### ADIMPACT REPORT

The 2023-2024 Cycle saw a record-breaking $11.1B spent on political advertising. Take a deeper dive into the spending and messaging this cycle with AdImpact's Cycle in Review.

[DOWNLOAD THE REPORT HERE](https://go.adimpact.com/cycle-in-review-24)

 

### **Take a look back at the most expensive cycle on record: ** 

- Spending breakdown by media type
- Comparison to spending in past cycles
- In-depth analysis of Presidential ad spending and messaging
- Insights into Congressional spending and messaging
- Overview of Gubernatorial and down-ballot spending

 

[View full post](https://adimpact.com/blogs/blog/cycle-in-review-2023-2024)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "AdImpact"
  },
  "dateModified" : "2025-03-19T14:36:12.203Z",
  "datePublished" : "2024-12-20T05:00:00Z",
  "headline" : "Cycle in Review 2023-2024",
  "image" : {
    "@type" : "ImageObject",
    "height" : 300,
    "url" : "https://go.adimpact.com/hubfs/Imported_Blog_Media/AdImpact-CR-EmailBanner_12_19-3.jpg",
    "width" : 700
  },
  "mainEntityOfPage" : "https://adimpact.com/blogs/blog/cycle-in-review-2023-2024",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "blogs"
  }
}
```