---
title: This Election Season, Digital Advertising is a Potent Weapon
description: This Election Season, Digital Advertising is a Potent Weapon
---

[Blogs ](https://adimpact.com/blogs)

# [This Election Season, Digital Advertising is a Potent Weapon](https://adimpact.com/blogs/blog/this-election-season-digital-advertising-is-a-potent-weapon)

 Written by [John Luke](https://adimpact.com/blogs/author/john-luke) | Jun 1, 2020 4:00:00 AM

**From Media Village:**

"This year, political ad spending is expected to hit record levels. Despite the coronavirus pandemic, rising unemployment and economic uncertainty, the latest [forecast](https://www.politico.com/f/?id=00000172-150d-d57a-ad7b-5f2fd9520000) from [AdImpact] and Cross Screen media projects political spending to hit $6.7 billion, 12 percent higher than initial projections."

Read the full article [here](https://www.mediavillage.com/article/this-election-season-digital-advertising-is-a-potent-weapon/).

[View full post](https://adimpact.com/blogs/blog/this-election-season-digital-advertising-is-a-potent-weapon)

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