The Fight for Congress
2026 Congressional Ad Spending & Messaging Report
The Fight for Congress has never been more expensive.
With $3.8B already on the air, Congressional ad spending has topped its 2024 pace by more than $870M.
The money is also moving differently. Republicans have reversed historical spending trends. They hold the aired spending advantage in seven of eight Senate races and 25 of 42 House races, which are rated "Toss Up" or "Lean" by The Cook Political Report.
The Fight for Congress breaks down the political advertising spending and messaging trends shaping the 2026 midterm elections.
WHAT'S IN THE REPORT
+ Record-Breaking Congressional Ad Spending
+ The Republican Spending Advantage
+ Coordinated Advertising Activity After NRSC v. FEC
+ Competitive Senate Races
+ House Battleground Spending and Messaging Trends
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About AdImpact
AdImpact is a pioneering advertising intelligence and analytics firm, trusted by customers to navigate today's complex media environment. We specialize in data solutions that illuminate consumer behavior and media trends across platforms, from traditional to emerging digital channels, with a strong focus on data safety and privacy.
Our expertise in tracking and analyzing advertising data empowers businesses to make impactful decisions confidently. We provide real-time monitoring of over one billion TV ad occurrences daily, maintaining a growing library of 1.2 million unique creatives. AdImpact's coverage spans 210 designated market areas (DMAs), 41,000 zip codes, and over 24 million IP addresses, delivering insights for more than 90,000 brands and advertisers.
Through our reliable data and analytics, clients gain actionable insights into competitor ad strategies, spending patterns, messaging, and creative trends tailored to their business needs. At AdImpact, we don't just understand the present; we equip our clients to anticipate and shape the future of advertising.