Updated Political Projections
REPORT 2025-2026
AdImpact is excited to share its updated projection for the 2025–2026 election cycle. Last year, we forecasted political ad spending would reach $10.8B.
We are now revising that estimate upward to $11.6B, making the 2025–2026 cycle the most expensive election cycle on record, surpassing the $11.2B spent during the 2023–2024 cycle.
NEW Dive Deeper into the Details
Now for the first time, unlock deeper insights into our Political Projections with the AdImpact Political Intelligence Center, our fully interactive platform for exploring projected spending across the 2025–2026 cycle. Download the report to access the Intelligence Center.
WHAT'S IN THE REPORT
+ Most Expensive Election Cycle in History+ CTV Is Still Growing
+ The $5B Battle for Congress
+ The Fastest Path to $4B in Aired Spending
Last cycle, AdImpact’s industry-leading projection of $10.7B came within 5% of the actual $11.2B.
SUBMIT THE FORM BELOW TO ACCESS THE REPORT
About AdImpact
AdImpact is a pioneering advertising intelligence and analytics firm, trusted by customers to navigate today's complex media environment. We specialize in data solutions that illuminate consumer behavior and media trends across platforms, from traditional to emerging digital channels, with a strong focus on data safety and privacy.
Our expertise in tracking and analyzing advertising data empowers businesses to make impactful decisions confidently. We provide real-time monitoring of over one billion TV ad occurrences daily, maintaining a growing library of 1.2 million unique creatives. AdImpact's coverage spans 210 designated market areas (DMAs), 41,000 zip codes, and over 24 million IP addresses, delivering insights for more than 90,000 brands and advertisers.
Through our reliable data and analytics, clients gain actionable insights into competitor ad strategies, spending patterns, messaging, and creative trends tailored to their business needs. At AdImpact, we don't just understand the present; we equip our clients to anticipate and shape the future of advertising.