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Cycle In Review 2023-2024
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AD INTELLIGENCE SOLUTIONS
The AdImpact Platform
NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
Data Solutions
Data products to address your unique business needs and goals
Tailored Services
An extension of your team, custom solutions for your business
Mobile App & Alerts
Don’t miss a beat with real-time new advertiser or spend notification
INDUSTRY WIDE SOLUTIONS
Ad Viewership
Multi-channel ad detection across linear, broadcast and streaming platforms
Content Viewership
Audience measurement delivers deeper understanding of your consumer
Local Ad Catalog
Unrivaled coverage of local ads enriched with detailed metadata, including CTV
POLITICAL SOLUTIONS
Competitive Spend Data
Track political campaign activity in a race in real-time across broadcast, cable, radio, satellite, CTV and digital
Rates
Same-day access to fast-changing broadcast and cable rate structures
Ad Catalog
Unrivaled coverage of political ads with detailed metadata and audio transcripts
Media Planning & Buying
Potomac is the 21st century end-to-end political media planning and buying tool
MEDIA PLANNING & BUYING
Potomac
Media Planning & Buying Tools for Political Agencies
WHO WE SERVE
Ad Agencies
A holistic view of competitive ad strategies on linear, digital, and CTV/OTT platforms
Media Firms
Understand how shares and rates are moving in your markets
Political
Real-time ad intel on new political spending and creative
Brands
Compare creatives head-to-head and differentiate yourself from the competition
Data & Martech
TV and digital ad exposure insights for privacy and regulatory-compliant approaches
WHAT WE SOLVE
Competitive Analysis
Detailed intel about competitor media and ad strategies for any advertiser
Ad Tracking
Creative insights to monitor brand messaging and targeting
Media Planning
Market share and pricing research for sellers and buyers
Tailored Insights
Creative insights to monitor brand messaging and targeting
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