AdImpact is excited to share its updated projection for the 2025–2026 election cycle. Last year, we forecasted political ad spending would reach $10.8B.
We are now revising that estimate upward to $11.6B, making the 2025–2026 cycle the most expensive election cycle on record, surpassing the $11.2B spent during the 2023–2024 cycle.
Last cycle, AdImpact’s industry-leading projection of $10.7B came within 5% of the actual $11.2B.
Download the report below to explore AdImpact's Updated Political Projections
(NEW) AdImpact Political Intelligence Center
Unlock deeper insights into our Political Projections with the AdImpact Political Intelligence Center, our fully interactive platform for exploring projected spending across the 2025–2026 cycle.
+ Dig Deeper In the AdImpact Political Intelligence Center
+ Track our projected spend across race, market and media type
+ Compare our projected spend across past cycles' spending
+ Analyze projected spend by Cook Political Ratings across congressional and gubernatorial spending