AdImpact analyzed 51,100+ local CTV advertisers across all 210 U.S. markets for the full year 2025.
What the data reveals should change how you plan the rest of 2026.
Click below to download the report:
WHAT'S IN THE REPORT
+ What impression and delivery trends signal about market competition
+ How category rankings shift by market size — and what that means for where you buy
+ Which 2026 demand events will tighten local CTV inventory — and which markets face the most pressure
In a media type defined by fragmentation, clarity becomes the advantage.
The advertisers with the best intelligence win. The rest are guessing.