---
title: AdImpact's Political Projection Report 2025-2026
description: Download AdImpact's Political Projections report now.
---

[Reports ](https://adimpact.com/reports)

# [AdImpact's Political Projection Report 2025-2026](https://adimpact.com/reports/political-projection-2025-2026)

 Written by [AdImpact](https://adimpact.com/reports/author/emort) | Nov 17, 2025 4:44:11 PM

AdImpact is excited to share its exclusive projection for the 2026 cycle, with political ad spending expected to reach $10.8B, making it the most expensive midterm on record.

Last cycle, AdImpact’s industry-leading projection of $10.7B came within 5% of the actual $11.2B, underscoring our position as the most trusted source for political advertising insights.

[Click Below to download the report:](https://adimpact.com/political-projections-26)

WHAT'S IN THE REPORT

+ Most Expensive Midterm on Record: Political ad spending projected to reach $10.8B, up more than 20% from 2022  
+ CTV Growth Takes Center Stage: Advertisers expected to spend $2.5B on CTV, the fastest-growing media type  
+ The $5B Battle for Congress: House and Senate races projected to total $5B, nearly half of all cycle spending  
+ Early Spending Surge: Advertisers have already spent $900M through August 26, 2025, pacing well ahead of 2023 and 2021

[View full post](https://adimpact.com/reports/political-projection-2025-2026)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "AdImpact"
  },
  "dateModified" : "2025-11-17T16:44:11.326Z",
  "datePublished" : "2025-11-17T16:44:11Z",
  "headline" : "AdImpact's Political Projection Report 2025-2026",
  "image" : {
    "@type" : "ImageObject",
    "height" : 393,
    "url" : "https://9415819.fs1.hubspotusercontent-na1.net/hubfs/9415819/Political%20Projections%202025/AdImpact_ProjectionsReport2025_BlogHERO_V3.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://adimpact.com/reports/political-projection-2025-2026",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Reports"
  }
}
```