The Play for the White House: Part I

Written by AdImpact | Aug 26, 2024 4:00:00 AM

THE PLAY FOR THE WHITE HOUSE: PART I

ADIMPACT 2024 PRESIDENTIAL REPORT

In this three-part series of reports, AdImpact chronicles the ad spending and messaging defining the Presidential race. The nation was set to have its first Presidential rematch featuring two former Presidents since 1892 until President Biden made the historic announcement not to seek reelection. With both conventions formally concluded, the 2024 Presidential race is set between Kamala Harris and Donald Trump with $428M set in future reservations targeting the Presidential race. DOWNLOAD THE REPORT HERE

This report answers the questions:

What party has the aired ad spending advantage in the battleground states?
How does party spend advantage look by week?
Who are the top spending advertisers in the race?
What are the top issues being discussed in broadcast ads?
Did the RNC or DNC get more viewers while the Presidential candidates accepted the nomination?

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