---
title: "The Play for the White House: Part II"
description: "THE PLAY FOR THE WHITE HOUSE: PART II ADIMPACT 2024 PRESIDENTIAL REPORT There are 26 days until November 5th and the election is still decidedly a toss-up."
---

[Reports ](https://adimpact.com/reports)

# [The Play for the White House: Part II](https://adimpact.com/reports/the-play-for-the-white-house-part-ii)

 Written by [AdImpact](https://adimpact.com/reports/author/emort) | Oct 9, 2024 4:00:00 AM

# THE PLAY FOR THE WHITE HOUSE: PART II

### ADIMPACT 2024 PRESIDENTIAL REPORT

 There are 26 days until November 5th and the election is still decidedly a toss-up. With running mates selected, and the debates behind us, Kamala Harris and Donald Trump are locked in a $2.1B Presidential race. This report highlights where Presidential campaigns and their associated issue groups are dedicating their advertising resources and which messages are dominating the airwaves. [DOWNLOAD THE REPORT HERE](https://go.adimpact.com/24-presidential-report-pt-2)  

### **This report answers the questions:** 

- What party has the aired ad spending advantage in the battleground states?
- How does party spend advantage look by week?
- Who are the top spending advertisers in the race?
- Are the candidates' messaging consistent across battleground states?
- What are the top issues being discussed in broadcast ads?
- Which stations brought in the most viewers for the Presidential and Vice-Presidential debates?

  

[View full post](https://adimpact.com/reports/the-play-for-the-white-house-part-ii)

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