---
title: "The Play for the White House: Part III"
description: AdImpact's Play for the White House Part III compiles ad spending and messaging for the 2024 Presidential race
---

[Reports ](https://adimpact.com/reports)

# [The Play for the White House: Part III](https://adimpact.com/reports/the-play-for-the-white-house-part-iii)

 Written by [AdImpact](https://adimpact.com/reports/author/emort) | Nov 4, 2024 5:00:00 AM

# THE PLAY FOR THE WHITE HOUSE: PART III

### ADIMPACT 2024 PRESIDENTIAL REPORT

 As the Presidential race draws to a close, this report highlights where Presidential campaigns and issue groups are dedicating their advertising resources and which messages are dominating the airwaves. Over $2.3B has been spent since Kamala Harris was elevated to the top of the ticket. Democrats will end the Presidential race with a $460M spending advantage over Republican advertisers. Download the report to get the breakdown. [DOWNLOAD THE REPORT HERE](https://go.adimpact.com/24-presidential-report-pt-3)  

### **This report answers the questions:** 

- What party has the aired ad spending advantage in the battleground states?
- How does party spend advantage look by week?
- Who are the top spending advertisers in the race?
- Are the candidates' messaging consistent across battleground states?
- What are the top issues being discussed in broadcast ads?
- To what extent do political ad airings make up of total broadcast ad airings compared to other industries?

  

[View full post](https://adimpact.com/reports/the-play-for-the-white-house-part-iii)

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