Written by AdImpact | Jul 1, 2024 4:00:00 AM
AdImpact is excited to share our exclusive projection for the 2023-2024 election cycle, now expected to hit a record-breaking $10.7 billion in political ad spending. This cycle is poised to be the most expensive to date, with increases in broadcast, cable, and CTV spending. Our updated, in-depth analysis spotlights significant state-level shifts and the influence of competitive races and abortion-related ballot initiatives.
DOWNLOAD THE REPORT HERE
WHAT'S IN THE REPORT
- Total Spending: $10.69B, 19% growth over the 2019-2020 presidential cycle
- Media Spending: Considerable growth across broadcast and CTV
- State-Level Insights: Substantial spending increases in key states due to competitive races and abortion-related ballot initiatives