Road to the Nomination: the Political Ad Wars of the 2024 Republican Presidential Primary

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Our new report analyzes the spending and messaging landscape of the Republican Presidential primary as of 1/5/2024.

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We’ve tracked $259M in total Republican Presidential spending, including $119M in Iowa and $70.8 in New Hampshire. Nikki Haley leads the field in ad support at $XM, with Ron DeSantis in second ($XM) and Donald Trump in third ($XM)


AdImpact is a leading advertising intelligence (SaaS) company. We specialize in tracking and analyzing advertising data across various media channels, including traditional, digital, and emerging platforms. Our real-time monitoring captures over one billion TV ad occurrences daily. We maintain the industry’s largest ad catalog consisting of over 1.2m unique creatives. Our coverage extends across all 210 designated market areas (DMAs), over 41,000 zip codes, and across more than 20 million IP addresses. Currently, we capture data and analytics for over 88,000 brands and advertisers. Our reliable real-time data and analytics empower users to monitor competitor ad occurrences, spending, messaging, and creatives, facilitating quick and informed decision-making. To learn more about AdImpact’s capabilities, please visit or request a demo.