AdImpact, a leading advertising intelligence company, today announced it has been selected by the Wesleyan Media Project, which tracks advertising in federal elections at Wesleyan University, to deliver a deeper and richer understanding of advertising trends across both traditional and emerging media landscapes.
AdImpact specializes in tracking and analyzing advertising data across various media channels, capturing over one billion TV ad occurrences daily. AdImpact also maintains the largest ad catalog of over 1.6 million unique creatives across all 210 designated market areas (DMAs) in the United States. Through this partnership, Wesleyan Media Project will utilize AdImpact’s political and healthcare advertising spending to inform its real-time advertising tracking. The Wesleyan Media Project tracks and analyzes advertising by federal and gubernatorial candidates in real-time during elections, while its Health Media Research arm investigates health-related advertising, including the content and influence of health insurance advertising, vaccine-related messaging, public service announcements and other health-related messages.
“With political advertising continuing to break spending records, it’s important that the public have access to the most up-to-date information on who is spending money and where,” said John Link, SVP of Data at AdImpact. “Our partnership with the Wesleyan Media Project will help deliver valuable insights to those in the political and healthcare spaces, shining a light on spending trends ahead of the 2026 midterms and beyond.”
Since its inception in 2010, the Wesleyan Media Project has provided real-time information on the extent of candidate, party, and group spending in federal election campaigns across the country, specifically who is doing that spending and which candidates are benefiting. Its goal is to develop a definitive database that tracks all advertising by source and to enhance the ability of scholars, citizens, and journalists to hold the government accountable by providing public information on how special interests are attempting to influence American democracy in general and political campaigns in particular.
“Transparency on who is influencing elections has always depended on access to real-time publicly available information,” said Erika Franklin Fowler, co-director at Wesleyan Media Project. “By partnering with AdImpact, we’re gaining access to the most comprehensive cross-platform data on political and health advertising spending and content.”
For more information about AdImpact, visit https://adimpact.com.
For more information about the Wesleyan Media Project, please visit https://mediaproject.wesleyan.edu/
About AdImpact
AdImpact is a leading advertising intelligence company. We specialize in tracking and analyzing advertising data across various media channels, including traditional, digital, and emerging platforms. Our real-time monitoring captures over one billion TV ad occurrences daily. We maintain the industry’s largest ad catalog of over 1.6M unique creatives. Our coverage extends across all 210 designated market areas (DMAs), over 41,000 zip codes, and over 20 million IP addresses. Currently, we capture data and analytics for over 88,000 brands and advertisers. Our reliable real-time data and analytics empower users to monitor competitor ad occurrences, spending, messaging, and creatives, facilitating quick and informed decision-making. To learn more about AdImpact’s capabilities, please visit www.adimpact.com.
About Wesleyan Media Project
The Wesleyan Media Project (WMP) provides real-time tracking and analysis of political advertising on television and digital media in an effort to increase transparency in elections. Since its founding in 2010, the project has become the “go to” source for real-time, non-partisan information on the volume, spending, sponsorship and content of political advertising across the United States. Housed in Wesleyan University’s Hazel Quantitative Analysis Center – part of the Allbritton Center for the Study of Public Life – the Wesleyan Media Project is the successor to the Wisconsin Advertising Project, which disbanded in 2009. The project’s research and analysis helps journalists provide real-time coverage of the current and historical trends in election advertising and how it varies in markets across the country. The WMP also provides policymakers, advocates, and organizations with data and analyses to make informed policy choices and hold special interests accountable, and it enables academic research by making data accessible to scholars.
Media Contact for AdImpact
Sara Serbanoiu
sserbanoiu@dbc-agency.com
Media Contacts for Wesleyan Media Project
media@wesleyan.edu
mediaproject@wesleyan.edu