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Praise from the Press

"Mr. Biden has maintained a nearly 2-to-1 advantage on the airwaves for months. His dominance is most pronounced in three critical swing states — Michigan, Pennsylvania and Wisconsin — where he spent about $53 million to Mr. Trump’s $17 million over the past month largely on ads assailing the president’s handling of the virus as well as the economy and taxes, according to data from [AdImpact], an ad tracking firm."
"So over the past two months, Biden’s campaign responded by embarking on a hiring spree in South Florida, giving more local press interviews and, in combination with outside groups, pouring $23 million into TV commercials in the Miami media market, according to data from the tracking firm [AdImpact]."
"Spending on political digital-video ads has grown more than sixfold since 2016 to an expected $1.8 billion this presidential-election cycle, according to data from advertising-technology firms Cross Screen Media and [AdImpact]. Digital video is now attracting more political-ad money than local cable-TV stations, such as regional sports networks, the data show."
"More than $1 billion has now been spent on TV ads for the 2020 presidential election in just 13 states, an NPR analysis of the latest ad spending data from the tracking firm [AdImpact] finds."
"While some outside super PAC money for the GOP is starting to even it up, Republican candidates have been outspent for the year, according to data provided to Axios by [AdImpact]."
Los Angeles Times logo
"Trump’s new ads have run more than 1,800 times over the last week in Minneapolis, Rochester and Duluth in Minnesota and in Milwaukee, Madison, Green Bay, La Crosse and Wausau in Wisconsin, according to [AdImpact], an ad tracking firm."
"On Monday, the Trump campaign canceled its weekly television advertising in Iowa, Nevada and New Hampshire, while partly cutting money from Minnesota, Pennsylvania and Wisconsin, according to [AdImpact], which tracks the campaign’s television purchases. The latter five states are among those most competitive this year."
Fortune logo
"Together, Biden and Trump spent at least $264 million on ad buys in the state across television, radio, and digital platforms. The Biden campaign has spent or reserved at least $77 million in airtime, and the Trump campaign spent about $69 million, according to [AdImpact]."

Twitter Talk

Vital insights about Q2 automotive ads: online shopping ads increased 1,000% over Q1. For more insights about the state of the industry, DM us for a mid-year report!

Total auto airings in June are on track to surpass airings in both April and May - what could be positive information for the industry as it starts to rebound from Covid-19 shut downs. #Automotive #Advertising

The final episode of #TheLastDance aired Sunday. We tracked advertisements throughout the series and you can find every report we did on all 10 episodes here:

Alcohol advertising in April was up 18% from March! Here's a look at the broad trending and a breakdown of the top advertisers for beer, hard seltzer, wine, and liquor:

Here's a look at who was on air during #TheLastDance on Sunday:

State Farm aired three new ads as part of their series with Chris Paul.

In broadcast ads, auto advertisers have increasingly encouraged consumers to shop online. We looked at how frequently this message has aired in recent weeks. Check it out!:

Curious about the other advertisers on air during Sunday's episode's? Find an overview here:

During Sunday's episodes of #TheLastDance, @StateFarm aired 6 different ads. Two of them were #COVID19 focused, but the others helped lighten the mood. Here's one from a series of ads with @CP3 :

We looked at all the ads that aired during
@espn's #TheLastDance. Find out here: