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Praise from the Press
"Mr. Biden has maintained a nearly 2-to-1 advantage on the airwaves for months. His dominance is most pronounced in three critical swing states — Michigan, Pennsylvania and Wisconsin — where he spent about $53 million to Mr. Trump’s $17 million over the past month largely on ads assailing the president’s handling of the virus as well as the economy and taxes, according to data from [AdImpact], an ad tracking firm."
10/17/20
10/17/20
"So over the past two months, Biden’s campaign responded by embarking on a hiring spree in South Florida, giving more local press interviews and, in combination with outside groups, pouring $23 million into TV commercials in the Miami media market, according to data from the tracking firm [AdImpact]."
10/05/20
10/05/20
"Spending on political digital-video ads has grown more than sixfold since 2016 to an expected $1.8 billion this presidential-election cycle, according to data from advertising-technology firms Cross Screen Media and [AdImpact]. Digital video is now attracting more political-ad money than local cable-TV stations, such as regional sports networks, the data show."
09/03/20
09/03/20
"More than $1 billion has now been spent on TV ads for the 2020 presidential election in just 13 states, an NPR analysis of the latest ad spending data from the tracking firm [AdImpact] finds."
10/13/20
10/13/20
"While some outside super PAC money for the GOP is starting to even it up, Republican candidates have been outspent for the year, according to data provided to Axios by [AdImpact]."
10/05/20
10/05/20
"Trump’s new ads have run more than 1,800 times over the last week in Minneapolis, Rochester and Duluth in Minnesota and in Milwaukee, Madison, Green Bay, La Crosse and Wausau in Wisconsin, according to [AdImpact], an ad tracking firm."
10/06/20
10/06/20
"On Monday, the Trump campaign canceled its weekly television advertising in Iowa, Nevada and New Hampshire, while partly cutting money from Minnesota, Pennsylvania and Wisconsin, according to [AdImpact], which tracks the campaign’s television purchases. The latter five states are among those most competitive this year."
10/17/20
10/17/20
"Together, Biden and Trump spent at least $264 million on ad buys in the state across television, radio, and digital platforms. The Biden campaign has spent or reserved at least $77 million in airtime, and the Trump campaign spent about $69 million, according to [AdImpact]."
11/03/20
11/03/20
Twitter Talk
Total combined spending for both GA Senate runoffs is currently $220M per data from @ad_impact.
Jon Ossoff has spent $41.6M in total.
Kelly Loeffler has spent $40.8M in total.
Raphael Warnock has spent $34.2M in total.
David Perdue has spent $30.1M in total.
To give a sense of how much money is being spent, the amount of television advertising booked in Georgia rose by about **$50 million** from when I was drafting this to publishing it (it's now north of $137 million per @ad_impact) https://www.nytimes.com/2020/11/19/us/politics/with-senate-control-hanging-in-balance-crazytown-cash-floods-georgia.html
Big shout out to our friends at @ad_impact (formerly known as Advertising Analytics) for the data! https://twitter.com/steinhauserNH1/status/1329099765372645379
Oh and BTW, combined spending for both #GeorgiaSenateRunoff races is $121M
Thank you for all you support of Advertising Analytics. We're excited to move forward as AdImpact now that the news is out!
2020 is the year of the unexpected so we decided to do something unexpected, too. We’re so excited to announce that we have changed our name to AdImpact and have a whole new look! But don’t worry – we’ll still supply the best data in the biz. Check us out: https://adimpact.com/
🚨BTW: a combined $45M has been spent so far in the GA runoff races. #GASenateRunoff
More money is hitting Georgia for the runoff: American Crossroads has placed $3.3M so far from 11/17-11/23. #GASenate
Georgia will hold two runoff races for their Senate seats, which is expected to draw major ad buys. In the days following the Nov. 3 election, over $1M has already been spent on political ads for the runoff, according to @Ad_Analytics. @SaraJerde @Adweek: https://bit.ly/32vxa1G
