We’re
AdImpact

We are obsessed with ad tracking and understanding the evolving TV landscape.

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OVERVIEW

About Us

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AdImpact started in 2014 with the goal of creating the best competitive intelligence tools in politics. Within five years, we became the trusted partner of major campaigns, consultants, media companies, and news organizations at the local and national level. In political races, every second counts. We have taken that mentality with us as we’ve expanded our services into the commercial ad intelligence space.

AdImpact’s team is uniquely positioned to deliver actionable insights to our customers faster than ever. Today we are at the cutting edge of ad tracking on TV, digital, and streaming devices, monitoring millions of airings a day. By combining real-time analysis with carefully curated tools, our clients gain an automatic advantage against competitors using incumbent ad intelligence platforms.

We’re ready to talk to you about how our solutions and expert team can serve as an extension of yours​.
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OUR IMPACT
By the Numbers
Comprehensive coverage where it matters most to your business. 
UNIQUE ELECTIONS TRACKED
2.089K
Since 2014
UNIQUE ADVERTISERS
8.997K
ZIP CODE LEVEL COVERAGE
4.099K
LOCAL ADVERTISERS
1.899K
OUR COMPANY

Our Team

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Kyle Roberts
CEO
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Michael Schader
CTO
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William Macauley
VP, Product
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John Link
VP, Data
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Don Norton
GM, Data Solutions
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Laia Pescetto
VP, Marketing
VP, Finance
Evelyn Hobson
VP, Finance
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Anna Giacomini
Executive Project Manager
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Josh Getz
Product Manager
Bruce Peltzer
Bruce Peltzer
Head of Partnerships
Ellen Touchette Senior Product Manager
Ellen Touchette
Senior Product Manager
Rob Zelm Senior Product Manager
Rob Zelm
Senior Product Manager
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Douglas Herber
Head of Partnerships
Senior Product Manager
Nora Hall
Senior Product Manager
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Julie Riley
Director, Customer Success
Meaghan Senior Research Analyst
Meaghan Walsh
Senior Research Analyst
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Nathan Schwartz
Research Analyst
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Mandie Mcllvaine
Account Executive
   	 Senior Account Manager
Patrick Custer
Senior Account Manager
Senior Database Manager
Minita Surti
Senior Database Manager
Digital Production Coordinator
Maddie Ebner
Digital Production Coordinator
Product Manager
Tony Teleky
Product Manager
Data Analyst
Joe Bieda
Data Analyst
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Daniel Brewer
Full Stack Engineer
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Valencia Rodriguez
Data Steward Coordinator
Research Analyst
Ethan Mort
Research Analyst
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Emily Hearl
Data Operations Manager
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Gretchen Kokotovich
Product Coordinator
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Kyle Henke
Senior Account Manager
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Kristine Lawrence
Executive Assistant
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Anna Viver
Data Visualization Analyst

Trusted by

BUILT ON INNOVATION. DRIVEN BY PROGRESS.
Transforming How Media Gets Measured
2014
AdImpact launches political TV ads spending and collection tools nationwide
2018
AdImpact tracks all Federal elections & proprietary Ad Catalog expands to include digital and social media
2020
AdImpact begins tracking all commercial ads nationwide & gathering CTV/OTT ad/ viewership data on smart TVs
2022
AdImpact launches comprehensive TV ecosystem intelligence with local cable timestamp ad occurrence for all 210 DMAs
2024
AdImpact launches industry-wide SaaS platform
JOIN OUR TEAM

Shape the Future with AdImpact

Join AdImpact and be part of a team that’s creating impactful solutions that shape the future of video ad intelligence.

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