Gain deep visibility into competitor ad strategies, creative trends, and spend allocation across CTV and linear with coverage over 41,000 zip codes and all 210 DMAs.
Track industry dynamics with hyperlocal data spanning broadcast, cable, and streaming.
Build and save tailored reports with granular ad insights to meet your specific business needs across 90,000 brands, over 325 subcategories and +200 streaming apps.
Track and analyze messaging and campaign strategy with a comprehensive library of creatives with industry-leading local ad coverage, real-time tracking of airing-level data across 41,000+ zip codes, and all 210 DMAs.
Access over 1.8 million unique creatives across 200+ streaming apps and linear platforms, enriched with detailed metadata across 90,000 brands, and program content viewing intelligence.
Analyze ad trends, spending patterns, and messaging strategies across industries with detailed subcategories and industry-specific, searchable metadata fields.
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Access real-time political ad intelligence to track opponent strategies, optimize media buys, and respond effectively to campaign messaging.
Analyze messaging with our ad library, offering unrivaled coverage of local political ads.
Monitor candidate and issue ad rates at the program and daypart level in real time. Stay ahead with same-day access to broadcast and cable rate shifts, ensuring you negotiate with the latest market data.
Potomac streamlines every step of your media buying process—from planning and execution to reconciliation.
With a lightning-fast interface and automated processes, Potomac eliminates manual uploads and rate card tracking.
Optimize your media strategy with seamless integrations from Nielsen, ComScore, L2, Tunnel, and more.
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