Gain deep visibility into competitor ad strategies, creative trends, and spend allocation across CTV and linear with coverage over 41,000 zip codes and all 210 DMAs.
Track industry dynamics with hyperlocal data spanning broadcast, cable, and streaming.
Build and save tailored reports with granular ad insights to meet your specific business needs across 90,000 brands, over 325 subcategories and top streaming apps.
Track and analyze messaging and campaign strategy with a comprehensive library of creatives with industry-leading local ad coverage, real-time tracking of airing-level data across 41,000+ zip codes, and all 210 DMAs.
Access over 1.8 million unique creatives across streaming and linear platforms, enriched with detailed metadata across 90,000 brands, and program content viewing intelligence.
Analyze ad trends, spending patterns, and messaging strategies across industries with detailed subcategories and industry-specific, searchable metadata fields.
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Bring spend, messaging, creative, rate data, and verified airings into one consistent experience so teams can evaluate the competitive landscape without switching tools or rebuilding workflows.
Analyze messaging with our proprietary ad library, offering unrivaled coverage of local political ads, with deep metadata and transcripts to understand narrative strategy.
Now including the first CTV ad alert system! Monitor candidate and issue ad rates at the program and daypart level in real time. Stay ahead with new creative alerts across linear and CTV right in your inbox.
Potomac streamlines every step of your media buying process—from planning and execution to reconciliation.
With a lightning-fast interface and automated processes, Potomac eliminates manual uploads and rate card tracking.
Optimize your media strategy with seamless integrations from Nielsen, ComScore, L2, Tunnel, and more.
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