NEW REPORT Cycle in Review 2023-2024
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Updated 2024 Political Projections

Written by: AdImpact
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Jul 01, 2024 · 0 minute read
AdImpact is excited to share our exclusive projection for the 2023-2024 election cycle, now expected to hit a record-breaking $10.7 billion in political ad spending. This cycle is poised to be the most expensive to date, with increases in broadcast, cable, and CTV spending. Our updated, in-depth analysis spotlights significant state-level shifts and the influence of competitive races and abortion-related ballot initiatives. DOWNLOAD THE REPORT HERE  

WHAT'S IN THE REPORT

  • Total Spending: $10.69B, 19% growth over the 2019-2020 presidential cycle
  • Media Spending: Considerable growth across broadcast and CTV
  • State-Level Insights: Substantial spending increases in key states due to competitive races and abortion-related ballot initiatives
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