THE PLAY FOR THE WHITE HOUSE: PART II
ADIMPACT 2024 PRESIDENTIAL REPORT
There are 26 days until November 5th and the election is still decidedly a toss-up. With running mates selected, and the debates behind us, Kamala Harris and Donald Trump are locked in a $2.1B Presidential race. This report highlights where Presidential campaigns and their associated issue groups are dedicating their advertising resources and which messages are dominating the airwaves.
DOWNLOAD THE REPORT HERE
This report answers the questions:
- What party has the aired ad spending advantage in the battleground states?
- How does party spend advantage look by week?
- Who are the top spending advertisers in the race?
- Are the candidates' messaging consistent across battleground states?
- What are the top issues being discussed in broadcast ads?
- Which stations brought in the most viewers for the Presidential and Vice-Presidential debates?
