What
We Solve

AdImpact delivers real-time, multi-channel ad intelligence tailored to the unique needs of your business — track competitor strategies, optimize media buys, analyze industry trends and more.

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WHAT WE SOLVE
Turning Complexity
Into Clarity
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
Track Competitor
Strategies in Real Time
Gain a comprehensive, data-driven view of competitor ad spend, messaging, and placements across linear, digital, and streaming platforms. Track shifts in creative strategies, uncover emerging advertisers, and pinpoint competitive gaps to stay ahead of the market.
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AD TRACKING
AD TRACKING
Visibility into Ad Placements Across Screens
Monitor ad placements in real-time with detailed insights into where, when, and how often ads run across broadcast, cable, CTV, and digital platforms. Identify new advertisers in your market, track spend fluctuations, and analyze creative messaging—all within a powerful, searchable ad library that keeps you informed at every step.
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MEDIA PLANNING
MEDIA PLANNING
Optimize Every Dollar
with Data-Driven Insights
Make smarter media investments by tracking ad spend trends, audience reach, and competitive activity across platforms. With hyper-local insights for all 210 DMAs, real-time rate tracking, and detailed program/daypart-level analysis, AdImpact ensures you maximize efficiency and precision in every buy.
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TAILORED INSIGHTS
TAILORED INSIGHTS
Custom Intelligence
to Power Your Strategy
Get custom reports, API access, and advanced analytics tailored to your industry’s needs. From competitive benchmarking to granular metadata and audience targeting, AdImpact provides structured, privacy-compliant data solutions that seamlessly integrate into your workflows—delivering the exact insights you need, when you need them.
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ADIMPACT USE CASES

What We
Deliver

MEDIA
SELLER

AdImpact provides sellers with insights regarding advertisers running across TV across 210 DMAs. Gain valuable insights on advertisers running on CTV apps within 2 days of campaign airing.

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POLITICAL
INTELLIGENCE

Access real-time political ad intelligence to track opponent strategies, optimize media buys, and respond effectively to campaign messaging. Leverage electoral ad spending and occurrences from the federal to the local level on linear and CTV.

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CONTEXT
MATTERS

Understand viewership of stations, programs, and apps by zip code across the country.  Learn about the modality of consumers watching TV and unlock deeper insights into when and where ads run across TV and streaming.

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POLITICAL
MEDIA BUYING

Leverage a media buying platform designed and tailored for the unique challenges of political media buying. Specialized automation, integrations with audience data providers, electronic ordering and more all in one unified platform.

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DIGITAL
MEDIA

Unlock post campaign measurement including incremental reach analysis for campaigns running across DSP platforms compared to the rest of the TV ecosystem. Understand the unique value of your platforms with superior local coverage across all DMAs in the US.

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MEDIA
SELLER
POLITICAL
INTELLIGENCE
CONTEXT
MATTERS
POLITICAL
MEDIA BUYING
DIGITAL
MEDIA

AdImpact provides sellers with insights regarding advertisers running across TV across 210 DMAs. Gain valuable insights on advertisers running on CTV apps within 2 days of campaign airing.

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Access real-time political ad intelligence to track opponent strategies, optimize media buys, and respond effectively to campaign messaging. Leverage electoral ad spending and occurrences from the federal to the local level on linear and CTV.

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Understand viewership of stations, programs, and apps by zip code across the country.  Learn about the modality of consumers watching TV and unlock deeper insights into when and where ads run across TV and streaming.

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Leverage a media buying platform designed and tailored for the unique challenges of political media buying. Specialized automation, integrations with audience data providers, electronic ordering and more all in one unified platform.

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Unlock post campaign measurement including incremental reach analysis for campaigns running across DSP platforms compared to the rest of the TV ecosystem. Understand the unique value of your platforms with superior local coverage across all DMAs in the US.

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TESTIMONIALS
Proven Value
From Our Partners
“AdImpact is a fountain of unique data that's illuminating and useful for Axios journalists as they serve our demanding audience”
Axios Co - Founder
Simpli.fi has a long-standing partnership with AdImpact. We choose AdImpact for advertising intelligence based on their expertise in local cross-TV monitoring, accuracy of data, and speed with which the AdImpact team can process at scale.
Simpli.fi - Founder
Ad Impact is a critical data partner in helping us build a comprehensive view of the political landscape. Not only is their data reliable and well organized but we particularly appreciate their ethos of constantly pushing to create the best experience for their partners.
Uplift - Founder
AdImpact has been an essential partner, giving us the market intelligence we need to stay ahead in TV advertising. Their coverage across national and local markets, timely CTV insights, and deep expertise in political advertising make them invaluable.
Tegna
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