Legal Advertising Trends Report

Legal Advertising Isn’t Slowing Down — It’s Getting Harder to Win.

Legal advertising has become one of the most resilient categories in U.S. media, with annual spend projected to exceed $3B. AdImpact’s analysis of Q1 2023–Q4 2025 legal advertising activity shows a category in transition.

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WHAT'S IN THE REPORT

+ Where markets are oversaturated — and where opportunity remains
+ How leading firms are balancing Linear TV and CTV as a diversified media strategy
+ What impression trends and creative patterns reveal about competitive positioning
+ Why local market dynamics now determine who wins

Spend Without Visibility Is Wasted Capital.

As media fragments and competition intensifies, firms aren’t losing because they spend less — they’re losing because they see less.

The firms with the best information win. The rest guess.