From TVWeek:

Political advertising on broadcast, cable and digital during the 2020 presidential election cycle will hit $6 billion, MediaPost reports, citing a report released today by [AdImpact] and Cross Screen Media.


The [AdImpact] and Cross Screen Media report adds: “These projections will also likely change as the landscape changes. Currently, the Senate has fewer top tier races than it did in 2018. However, if Stacey Abrams were to enter the race in Georgia, for example, we would expect that race to become far more competitive and therefore be weighted higher in our model.”

Read the full article here.

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