Using our wide variety of tools and data points, your ability to see who is targeting your brand and how, has never easier. You can search ad transcriptions, look at actual creatives, and examine competitor messaging themes and frequency within the same meticulously designed UI. Market intelligence used to take a lot of research and time, now it is instantly available to you in whatever format fits your team. With ad data from linear, digital, and CTV/OTT platforms, keeping tabs on your competition is easier than ever.
Compare your messaging strategy to your competitors. Are they highlighting a feature you skipped? Is there something you do well, but you ads don’t reflect that capability? Does the tone of your advertising align with brand identity and market trends? AdImpact’s creative library makes these questions easy to answer with a few clicks. View specific creatives or assess aggregated data trends for historical ad campaigns, and the spots you have on air right now.
Viewing specific creative is important, but it is equally important to understand these ads in context. When and where did they air? What demographics are they targeting? Without this data, fully understanding the competitive landscape is difficult. Our deep metadata helps you assess and tweak your ad strategies to target the right audience, hit the right message, and maximize your ROI.
In today’s fast-paced, data-heavy world, it’s more important than ever that the data you need is always available to you and that you can make sense of it. Your competition is not making decisions in a vacuum, and neither should you. With our data, your brand is positioned to monitor the advertising landscape across markets and platforms. Our obsessively crafted tools narrow your scope of focus so you can view that which matters most to your brand and leave out the rest of the noise.
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