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A good strategy incorporates spending, ad airing data, and creative messaging to contextualize events. AdImpact’s ad tracking technology follows every airing of a captured ad and records associated metadata. We alert you via email to new creative as soon as it airs, so you are positioned to easily monitor ads and craft the right response. We also offer full audio transcription technology for every ad. This unique capability helps you go beyond the creative and quickly search specific keywords to pull out trends in tone and messaging.
Our database is expansive, our delivery options are flexible, and our data is clean and easy to work with. If you have your own data, ours can make it more useable or help uncover different answers. Clients match our airing data with their own spends, or pair it with third party data for attribution outcomes.
Using our wide variety of tools and data points, your ability to see who is targeting your brand and how, has never easier. You can search ad transcriptions, look at actual creatives, and examine competitor messaging themes and frequency within the same meticulously designed UI. Market intelligence used to take a lot of research and time, now it is instantly available to you in whatever format fits your team. With ad data from linear, digital, and CTV/OTT platforms, keeping tabs on your competition is easier than ever.
Buyers and sellers need detailed, up-to-date information about how rates are moving in any market. AdImpact collects rate-level data in all 210 media markets, giving you crucial information to take to the negotiating table. With regular market alerts delivered to your inbox, you can easily measure your prices and sales against competitors. Make adjustments to your rate card with confidence and maximize your ROI.