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Ad Agencies

Today’s advertising landscape is complicated but finding the insights you need doesn’t have to be. AdImpact’s tools for ad agencies put the most salient analysis at your fingertips, giving you a holistic view of your competitors’ ad strategies on linear, digital, and CTV/OTT platforms. AdImpact’s user-first dashboards simplify market trends while our granular data allows you to dive into the most specific details of a buy. Compare your strategy to your competitors’ side-by-side, and make informed choices about your creative, messaging, and ad schedules. Our solutions help agencies make real-time decisions and formulate a winning strategy.

Key Features:

Merged CTV, OTT, digital, and linear data
Access deep datasets that provide holistic insights into an advertiser’s campaigns and traffic across any media type.

Flexible data delivery
Receive ad intelligence via API, share files, email alerts, one-off reports, or whatever method works best for your team.

Granular Metadata
View comprehensive metadata that goes beyond solely timestamp

Creative messaging
Gain access to an ad library with competitor’s creatives and full transcripts of their messaging used

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Media Firms

Market awareness is crucial for media sellers. To move your inventory, you have to understand how shares and rates are moving in your markets. AdImpact’s media-focused solutions make it easy to find these answers, allowing you to spend less time on research and more time selling. Our tools are designed to indicate any station’s market share, help determine rate structures, and highlight new advertisers and potential leads so you can focus on your bottom line.

Key Features:

Lead Gen Tool
Automatically estimates budget of ad campaigns from various agencies to compare against current rates and shares and pitch to potential leads.

Market coverage
Easily see any gaps in your advertising with our zero share alerts.

New Advertiser alerts
Be one of the first to know when a new advertiser enters into a market to monitor their activity.

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Political

Following the political landscape requires quickly understanding a campaign’s ad spending, creative, and airings. This information can be crucial to the outcome of a race and political professionals must react fast to new developments. AdImpact’s tools provide real-time ad intel and alert users immediately about new spending and creative. With both high-level comparisons and in-depth analysis of political ads, you’ll be better positioned to create a winning strategy.

Key Features:

Email alerts
Receive email notifications when new spending is placed in races you are following or a new advertisement goes on air. Stay informed while your on the go with topline datapoints delivered right to your inbox.

Merged CTV, OTT, digital, and linear data
Access deep datasets that provide holistic insights into an advertiser’s campaigns and traffic across any media type.

Intuitive Dashboards
Explore details about any race from dollar totals to demographic targeting. View spending breakouts, the latest creative, and cash on hand figures from the FEC.

Exhaustive race coverage – add a blurb FEC data
Access in depth information for every race, big or small, from presidential to county commissioner.

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Brands

Bring essential marketing and advertising ideas to life with data-driven decisions about brand messaging. Advertising occurrence and spend analyses are important, but to craft a winning message you must understand how to effectively differentiate yourself from competitors. AdImpact’s tools allow you to compare different brands head-to-head to do just that. Analyze your and competitors’ actual ad creatives. Search ad transcription data to analyze messaging trends, measure ad effectiveness using detailed consumer exposure to your brands’ messaging vs. Competitors.  Get alerts when a competitor goes up with a new ad, and use our vast library of more than a million creatives to better understand how your brand measures up.

Key Features:

Merged CTV, OTT, digital, and linear data
Access deep datasets that provide holistic insights into an advertiser’s campaigns and traffic across any media type.

Creative monitoring
See which creatives had the greatest impact with viewers through our dashboards with important metadata fields to help inform you on media strategies.

Contextual advertising data
View your ads in context, where they are airing, between what other competitors’ ads, when they are airing, audit your ad buys in real time.

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Data & Martech

DSPs, SSPs, DMPs, and other adtech providers can enrich their datasets to craft solutions for end clients. AdImpact provides TV and digital ad exposure insights allowing you to craft privacy and regulatory-compliant approaches. Don’t need the data curated and customized in a dashboard, and would like the flexibility to manipulate the data how you want it? We offer flexible data delivery through raw data feeds, APIs, cloud delivery and one-off reports so you and your team can make the decisions that are right for you. We give you the capability to explore your own expertise in data through easy access to clean, in-depth data.  We know what you need as a SaaS company.

Key Features:

Comprehensive Coverage
Leverage a database of over one billion rows of TV/digital ad occurrence data ingested daily for audience enrichment, ad measurement and attribution, and media planning and buying.

Flexible Data Delivery
Receive ad intelligence via API, share files, cloud delivery, email alerts, one-off reports, or whatever method works best for your team.

Refined Ad Intelligence
Analyze linear, digital and CTV/OTT ad data with corresponding metadata including ad occurrences, spend from more than 338 industry standard categories.

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