We’re obsessed with
creating real value

AdImpact is your partner through thick and thin. We focus on measurable, actionable results.




Who you work with matters.

We pride ourselves on our team’s chemistry, experience, and sense of humor. You won’t ever hear us lay off the puns or downplay our nerdiness. We love being ourselves, and it’s elevated our firm beyond the competition.

We’re smart.

We don’t want to brag, but we’re basically always right.

We’re bold.

We live on cutting-edge. We’re, like, 2050 modern.

We’re human.

Friendly and honest. Oh, and super duper talented.

We’re all about you.

Midnight call? We’re there. We got you — no matter what.

We’re a skilled and modern analytics firm eager to show you how data can disrupt your business — in the best ways.

At AdImpact, we love optimizing our award-winning products to give you actionable data that allows you to make informed decisions and outsmart the opposition.

Kyle Roberts

Kyle is a history book reading, C-SPAN devotee, and lover of government and politics. But most importantly he is our fearless leader, and biggest cheerleader. Kyle is a New Jersey native but we don’t hold that against him. He came to his senses after college and now lives in Alexandria, VA with his wife and three children.

Michael Schader

Michael says he has robots for pets, and he isn’t joking. One of his favorite places is his robot lab at home. With degrees from Rensselaer Polytechnic Institute, George Mason University, and a Ph.D. underway, Michael is all about programming and machine learning. As our Chief Technology Officer, he keeps all our software working and all our data protected. We tend to refer to Michael as the “wizard” because we have yet to find a problem he can’t fix.

John Link

John knows advertising – lending us his 20 years of experience in ad sales and degree in communications from Bloomsburg University of Pennsylvania. He hit the ground running here, chasing down every lead and pushing our team towards big goals. When we’re lucky enough to catch him around the office, he always has a smile and a word of encouragement. John is a true team player, and when he’s not taking meetings, he spends his time with his all-star wife, son, and three daughters.

Rick McGuire

Rick came to us with more than twenty years’ experience in ad sales and a degree in Business Management from St. Francis University. He spends his days taking meetings with big players in the automotive industry and sharing all that our solutions have to offer. He’s also an invaluable resource for us in determining what data matters most to automotive professionals. His favorite part of the week, though, are Sunday dinners with his wife, children, and grandchildren.

Joe Schultz

Joe is our resident data expert. He knows his stuff, having worked in politics and media for 10 years, with an MBA from the University of Saint Thomas and an MS in data science from George Washington University. He clearly has the chops to keep things running smoothly. When Joe isn’t knee-deep in our datasets, he enjoys hanging out with his wife and two pups, fishing, and hunting … for bourbon, that is!