AdImpact’s advertising data facilitates competitive analyses, media research, measurement, attribution, and other essential marketing executions. We provide a 360-degree view of linear TV, advanced TV/CTV, and digital advertising.
At AdImpact, we love optimizing our award-winning products to give you actionable data that allows you to make informed decisions and outsmart the opposition.
Michael says he has robots for pets, and he isn’t joking. One of his favorite places is his robot lab at home. With degrees from Rensselaer Polytechnic Institute, George Mason University, and a Ph.D. underway, Michael is all about programming and machine learning. As our Chief Technology Officer, he keeps all our software working and all our data protected. We tend to refer to Michael as the “wizard” because we have yet to find a problem he can’t fix.
Dwight Green serves as Chief Business Officer for AdImpact, focused on strategy, innovation, and go-to-market execution. For over two decades he has driven buildouts of SaaS/recurring revenue ventures and solutions for Nielsen, WPP, Deluxe, and other major to emerging enterprises. Dwight has operated primarily at the intersection of data, media, and marketing technology ecosystems, with operational exposure to a broad range of diverse business models. He has held CxO/GM/leadership roles across product, strategy, business development, and venture investment/M&A. To escape intense business activity, Dwight loves spending time with family, playing soccer, and working around the yard.
William Macauley is our map guy. He started his career as a cartographer for MapQuest and then the U.S. Census Bureau before getting into product management with Nielsen where he stayed for over 13 years. From there he worked at companies such as Pitney Bowes and Precisely. He has launched products for various use cases, including consumer facing e-commerce marketplaces, enterprise level software solutions, and SaaS based products designed to provide consumer and business insights. When Bill is not driving our product roadmap forward, he enjoys spending time with his wife, daughter, and two dogs, finding the best hiking trails, traveling, and growing a variety of plants and veggies in their expanding garden.