Ad Intelligence Leader Evolving Ad Data Past Age-Old Incumbents

AdImpact’s advertising data facilitates competitive analyses, media research, measurement, attribution, and other essential marketing executions. We provide a 360-degree view of linear TV, advanced TV/CTV, and digital advertising.

We’re a skilled and modern analytics firm eager to show you how data can disrupt your business — in the best ways.

At AdImpact, we love optimizing our award-winning products to give you actionable data that allows you to make informed decisions and outsmart the opposition.

Kyle Roberts

Kyle Roberts

Kyle is a history book reading, C-SPAN devotee, and lover of government and politics. But most importantly he is our fearless leader, and biggest cheerleader. Kyle is a New Jersey native but we don’t hold that against him. He came to his senses after college and now lives in Alexandria, VA with his wife and three children.
Michael Schader

Michael Schader

Michael says he has robots for pets, and he isn’t joking. One of his favorite places is his robot lab at home. With degrees from Rensselaer Polytechnic Institute, George Mason University, and a Ph.D. underway, Michael is all about programming and machine learning. As our Chief Technology Officer, he keeps all our software working and all our data protected. We tend to refer to Michael as the “wizard” because we have yet to find a problem he can’t fix.

Dwight Green

Dwight Green serves as Chief Business Officer for AdImpact, focused on strategy, innovation, and go-to-market execution. For over two decades he has driven buildouts of SaaS/recurring revenue ventures and solutions for Nielsen, WPP, Deluxe, and other major to emerging enterprises. Dwight has operated primarily at the intersection of data, media, and marketing technology ecosystems, with operational exposure to a broad range of diverse business models. He has held CxO/GM/leadership roles across product, strategy, business development, and venture investment/M&A. To escape intense business activity, Dwight loves spending time with family, playing soccer, and working around the yard.

William Macauly

William Macauley is our map guy. He started his career as a cartographer for MapQuest and then the U.S. Census Bureau before getting into product management with Nielsen where he stayed for over 13 years. From there he worked at companies such as Pitney Bowes and Precisely. He has launched products for various use cases, including consumer facing e-commerce marketplaces, enterprise level software solutions, and SaaS based products designed to provide consumer and business insights. When Bill is not driving our product roadmap forward, he enjoys spending time with his wife, daughter, and two dogs, finding the best hiking trails, traveling, and growing a variety of plants and veggies in their expanding garden. 

John Link

John Link

John knows advertising – lending us his 20 years of experience in ad sales and degree in communications from Bloomsburg University of Pennsylvania. He hit the ground running here, chasing down every lead and pushing our team towards big goals. When we’re lucky enough to catch him around the office, he always has a smile and a word of encouragement. John is a true team player, and when he’s not taking meetings, he spends his time with his all-star wife, son, and three daughters.