Contact

About Us

We are obsessed with ad tracking and understanding the evolving TV landscape.
All our solutions are built around giving customers fast and easy answers to hard questions.

We’re
AdImpact

AdImpact started in 2014 with the goal of creating the best competitive intelligence tools in politics. Within five years, we became the trusted partner of major campaigns, consultants, media companies, and news organizations at the local and national level. In political races, every second counts. We have taken that mentality with us as we’ve expanded our services into the commercial ad tracking space.

AdImpact’s team is uniquely positioned to deliver actionable insights to our customers faster than ever. Today we are at the cutting edge of ad tracking on TV, digital, and streaming devices, monitoring millions of airings a day. By combining real-time analysis with carefully curated tools, our clients gain an automatic advantage against competitors using incumbent ad intelligence platform.

We’re ready to talk to you about how our great team can serve as an extension  of yours​

Our Impact

By the numbers. We operate at mass scale to our customers’ benefit.

Elections Tracked

0

Since 2014

TV Contracts Collected

0

Since 2014

Data Ingestion

0 B+

Rows Daily

Client Retention

0 %

Yearly

Executive Leadership

Kyle Roberts

CEO

Michael Schader

CTO

William Macauley

VP, Product

John Link

VP, Data

Don Norton

GM, Data Solutions

Laia Pescetto

VP, Marketing

Our Team

Ethan Mort

Sj Yoon

Josh Getz

Meaghan Walsh

Nathan Schwartz

Minita Surti

Maddie Ebner

Anna Giacomini

Evelyn Hobson

Joe Bieda

Patrick Custer

Ellen Touchette

DJ Belnap

Rob Zelm

Tony Teleky

Nora Hall

AdImpact launches political TV ads spending and collection tools nationwide

2014

AdImpact tracks all Federal elections & proprietary Ad Catalog expands to include digital and social media

2018

AdImpact begins tracking all commercial ads nationwide & gathering CTV/OTT ad/ viewership data on smart TVs

2020

AdImpact launches comprehensive TV ecosystem intelligence with local cable timestamp ad occurrence for all 210 DMAs

2022

AdImpact launches industry-neutral SaaS platform

2024