Buyers and sellers need detailed, up-to-date information about how rates are moving in any market. AdImpact collects rate-level data in all 210 media markets, giving you crucial information to take to the negotiating table. With regular market alerts delivered to your inbox, you can easily measure your prices and sales against competitors. Make adjustments to your rate card with confidence and maximize your ROI.
With our intuitive tools, the work of finding new leads is done for you. Find revenue opportunities at the click of a button, and spend more time focused on selling and less time on research. If there is a new advertiser on air in your market, you’ll know in real time. Equip your sales team with the information they need to identify new revenue opportunities with ease. Our job is to help you make money and we’ve designed our lead gen tools to make sure that’s exactly what they do.
AdImpact’s tools arm executives and local sales teams with contextual information about their station performance at both the national and market level. View any advertiser in any market and assess how your competitors are performing on ad buys, relative to your own stations. Identify advertisers who have given a larger portion of an ad buy to a competitor station and uncover opportunities to win more revenue from existing clients.
Be certain your team is following its media plan and airing on all stations in key markets. Audit your ad buys well before the end of each quarter and a campaign is still in progress. Proactively communicate with stations to update your airing schedules if they are running incorrectly. Check your orders and contracts against others in a market to ensure you aren’t overpaying.
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