From The Hill:

The next election cycle is expected see more than $6 billion in the total cost of TV and digital ads, according to a report released by political ad-tracking firm [AdImpact] on Tuesday.

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[AdImpact] predicted that presidential spending would account for the largest segment of 2020 ads. The group projected that $2.7 billion would be spent on the presidential race, $800 million of which is expected to be spent on digital video.

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In the Senate, spending is expected to be down 14 percent to $789 million in 2020. [AdImpact] cited a decrease in toss-up seats for the expected drop.

Read the full article here.