Rival Themes Emerge as Race Enters Final Weeks: Covid vs. Law and Order
From The New York Times: “The Biden campaign mounted an aggressive advertising campaign throughout the R.N.C., spending $8.4 million on ads in key battleground states over the past seven days, according to [AdImpact], and $6 million on Facebook.” Read the full article here.
Political AD spending could reach almost $7 billion
From ABC WFTV: ““I could see us passing 7 billion dollars especially if this race remains tight and there could be some tightening especially post-convention,” says Ben Taber of [AdImpact].” Read the full article here.
Trump goes dark on TV as early voting looms
From POLITICO: “August has been a blowout: Trump has been outspent on TV more than 2-to-1 over the past month, according to the media tracking firm [AdImpact]. And in the past two weeks, Joe Biden is outpacing the president more than 5-to-1.” Read the full article here.
Republicans promised optimism. On night one, they delivered something else
From NBC News: “The Trump campaign is dark on the television airwaves today, according to [AdImpact], outside of the $43,000 booked for Washington D.C. And its only radio spending is in Albuquerque and El Paso.” Read the full article here.
25 Democratic senators endorse Atlanta reverend in Georgia Senate race
From CBS News: “According to the firm [AdImpact], Mr. Trump’s campaign spent over $1.3 million in commercials just last week. By contrast, the same firm reported the president spending just over $150,000 in Michigan.” Read the full article here.
Biden’s Iowa hires signal tightening in state Trump won big
From the Associated Press: “Trump’s campaign spent more than $400,000 in Iowa from April through late June, according to advertising data obtained by the AP. Meanwhile, Trump has reserved at least $5 million in advertising time in Iowa this fall, according to [AdImpact], a nonpartisan ad-tracking group.” Read the full article here.
Cornyn releases TV ad meddling in Texas Democratic runoff
From POLITICO: “On Thursday, Cornyn purchased $77,000 in airtime on three cable networks from Friday through Tuesday: BET, CNN and MSNBC, according to data from [AdImpact].” Read the full article here.
Cherry-Picking Collins’ Prescription Drug Votes
From FactCheck.Org: “The campaign of Maine House Speaker Sara Gideon, a Democrat, who is running to challenge Collins for her U.S. Senate seat, began airing the ad on July 7, according to [AdImpact].” Read the full article here.
Granite Status: Political ads coming back with a vengeance
From the New Hampshire Union Leader: “Ad trackers reported President Donald Trump‘s campaign booked ads in New Hampshire this week, amid a flurry of bookings in the swingier states across the country. [AdImpact] reported the campaign booked $1.9 million in ads to run in New Hampshire between Sept. 8 and Election Day, Nov. 3.” Read […]
Despite risks, Trump invests big in attacks on Biden’s age
From the Associated Press: “The 30-second spot and its Spanish equivalent have been running across 12 states, including retirement havens like Florida and Arizona, since mid-June at a cost of $6.5 million, according to data compiled by the media tracking firm [AdImpact].” Read the full article here.