Kyle Roberts


Kyle is a New Jersey native and has been in the media buying industry for over 20 years. He founded and led one of the top media buying shops in DC for 9 years before starting AdImpact. Originally Advertising Analytics LLC, Kyle started the company in order to fill holes he saw in advertising intelligence offerings.  Kyle led the company from a small four-person outfit to a team of 30+ people. AdImpact is the leading provider of political advertising intelligence thanks to his vision and dedication. But Kyle did not stop there. He knew that AdImpact’s success could translate into commercial advertising. In 2020, under his leadership, AdImpact expanded from political ad tracking to commercial advertising analytics.   

Kyle graduated with his Bachelor of Arts in History from Manhattan College and has been the President of Smart Media Group for 16 years and has been at the head of AdImpact from its inception in 2014. 

Kyle Roberts’ Recurring Column in The Cook Political Report 

Digital Politics with Karen Jagoda: Increasing Efficiencies in Media Buying with Kyle Roberts 

Panelist at 2019 TVB Forward Conference  Panelist at NCFREE 2020 Conference “The True Cost of Ad Buys: The Impact on the 2020 Election & Beyond”