Retrospective: The “Impeachment 10” 2022 Primary Analysis
Written by Sydney Beckham In January 2021, articles of impeachment against President Trump were brought to the House floor and voted on following the January 6th insurrection. Only ten House Republicans voted yes, siding with the Democrats, the minority party at the time. Out of the ten Republicans who voted to impeach, only two remain […]
2023 Summer Blockbusters Trailer Airing Analysis
Written by Ethan Mort While box office profits have yet to return to pre-pandemic levels, they have slowly bounced back year after year. So far, $4.46B has been netted at the domestic box office from January to June, a 20% increase over the same time period last year. The summer has always been a big […]
Florida Decreasing Political Ad Spending Deep Dive
Written by Nate Schwartz Ron DeSantis won the Florida gubernatorial general election by 19.4% last year, but statewide elections in the Sunshine State have traditionally been much more competitive than that margin. The infamous 2000 Presidential election, which was determined by a mere 537 votes in Florida, emphasized how competitive the state once was. Barack […]
2023 FIFA Women’s World Cup Ad Airing Analysis
Written by Meaghan Walsh The 2023 FIFA Women’s World Cup ended on Sunday, August 20th as Spain emerged victorious over England. The tournament lasted one month, starting on Thursday, July 20th. As the competition unfolded, impressive plays were abound, such as a roaring 68.8 mph penalty kick from English player Chloe Kelly, an impressive goal […]
RI-01 and UT-02 Special Primary Analysis
Written by Ethan Mort Today, two states on opposite sides of the country will host special Congressional primaries. Voters in UT-02, and RI-01 will choose a candidate to become their party’s nominee to advance to the special general. Both special primary elections are not expected to be competitive come November as both seats were won […]
Republican Groups Spending Against Trump Analysis
Written by Sydney Beckham and Maddie Ebner With the first Republican Presidential primary in 140 days, former President Donald Trump continues to dominate national polls. Florida Governor Ron DeSantis is second in the polls but on a decline, and businessman Vivek Ramaswamy is third and steadily moving up. Despite a large pool of candidates, there […]
GOP Primary Spending and Messaging Analysis: First GOP Debate
Written by Ethan Mort and Henry Long After months of campaigning, the Republican National Committee determined that eight candidates have met the polling, donor, and pledge requirements for tonight’s first GOP Presidential Primary Debate in Milwaukee, which will air on Fox News. Ron DeSantis, Vivek Ramaswamy, Mike Pence, Nikki Haley, Tim Scott, Chris Christie, Doug […]
Amazon Prime Day Ad Airing Analysis 2023
Written by Ethan Mort Prime Day Sets Record Breaking Sales While Prime Day TV Ad Spend Declines Amazon Prime Day came and went this year from July 11th to the 12th, ushering in yet another record breaking sales performance for the online distributor. Despite rolling out a smaller Prime Day advertising campaign on traditional media, […]
Ohio 2023 Constitutional Amendment Analysis
Written by Meaghan Walsh Today, voters in Ohio head to the polls to decide if they should strengthen standards to pass constitutional amendments in the state. Ohio is one of 26 states that allows citizens to initiate ballot measures to amend the state constitution. Currently, Ohio amendment measures need to pass by simple majority to […]
2023 First Half Issue Spending Deep Dive
Written by Henry Long As the nation moves past the halfway point of 2023, spending for the 2024 Cycle is ramping up. In a political off-year like 2023, many political advertisements are placed by groups unaffiliated with a particular candidate or election. Instead, these advertisements center around particular issues like healthcare, energy, abortion, or technology. […]