AdImpact fuels success in Analytics & Measurement through collaboration with Snowflake AI Data Cloud
Alexandria, VA, June 22, 2026 — AdImpact today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Analytics & Measurement one to watch in The Modern Marketing Data Stack: Governing the Agentic Enterprise. AdImpact was identified in Snowflake’s report as a one to watch in the Analytics & Measurement category for its unique industry-leading media intelligence collection, production and dissemination practices.
Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are enabling AI to move beyond assistance to decisioning and action across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.
“Our customers rely on timely, comprehensive advertising intelligence to inform critical campaign and investment decisions,” said Kyle Robert, CEO of AdImpact. “Snowflake enables us to securely deliver ad exposure and airings data at scale, while maintaining the speed, interoperability and privacy standards today’s marketers expect.”
AdImpact delivers one of the advertising industry’s most comprehensive television ad airings datasets. AdImpact industry airings data leverages its extensive monitoring system, covering the vast expanse of the advertising universe, nationwide and local ad coverage in all 210 DMAs. AdImpact industry airings data includes monitoring of over 90,000 advertisers and brands spanning 16 advertiser verticals and more than 300 sub verticals.
When sharing AdImpact ad exposure information that includes billions of rows of data over significant periods, Snowflake’s platform significantly reduces the time it takes for AdImpact to process the data and for customers to ingest it. Additionally, Snowflake enables AdImpact to protect the sensitivity of IP address and device ID data by allowing efficient customer matching of the data in salted hash format, ensuring privacy compliance. This capability enhances the collaborative work between AdImpact and its customers while safeguarding the privacy of the data
“AdImpact’s inclusion on this year’s list reflects the critical role that trusted advertising intelligence plays in the modern marketing ecosystem,” said Denise Persson, Chief Marketing Officer, Snowflake. “By combining extensive media visibility, with scalable, privacy-conscious data collaboration, AdImpact is helping organizations unlock greater value from their marketing data and accelerate business growth.”
Learn more about The Modern Marketing Data Stack here.
AdImpact uses Snowflake throughout its unique industry-leading media intelligence collection, production and dissemination processes. AdImpact houses trillions of rows of data in its Snowflake database; processes and analyzes it using Snowflake SQL and AI capabilities; and performs secure sharing using Snowflake Data Clean Rooms.
About AdImpact
AdImpact is a leading advertising and market intelligence company delivering real-time visibility into advertising activity across traditional, digital, and emerging media platforms. Our platform monitors more than one billion daily TV ad occurrences, which power the industry’s largest ad catalog, with over 1.8 million unique creatives. AdImpact provides comprehensive coverage across all 210 U.S. markets and more than 41,000 ZIP codes, tracking advertising activity for over 90,000 brands—including over 19,000 local advertisers.
Through comprehensive, real-time ad intelligence, AdImpact enables organizations to track competitor activity, understand spending patterns, analyze messaging and creative strategies, and make faster, smarter media and business decisions. To learn more about AdImpact’s capabilities, please visit www.adimpact.com.
Press Contact
Laia Pescetto
lpescetto@adimpact.com
