John Luke

NEW AdImpact's Potomac & Comcast Technology Solutions' AdFusion Partner to Streamline Political Ad Buying
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Products

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Solutions

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Company

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PRODUCT

arrow-down Ad Catalog
  1. Creative Intelligence
 Analyze ads in real time with comprehensive, multi-channel coverage for deeper competitive insights
  1. Political Ads
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Metadata & Transcripts
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Streaming Ads
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Market Trends
 NEW SaaS platform offers unified view of local and national airings-level data across linear and streaming
  1. Industry Categories
 Explore ad trends and competitive intelligence across key industries and verticals

PRODUCT

arrow-down Platform
  1. Cross-TV Competitive Intelligence
 Stay ahead with deep insights into competitor ad strategies, creative trends, and spend allocation
  1. Creative Catalog
 Access a comprehensive, multi-channel ad library for in-depth creative analysis
  1. Market Landscape
 Track industry trends and market dynamics with real-time ad spend and Cross-TV category insights
  1. Political Intelligence
 Get unmatched visibility into political ad strategies, spending, and messaging across all media
  1. Custom Reports
 Build and save tailored reports with granular ad insights to meet your specific business needs
  1. Media Buying (Potomac by AdImpact)
 Simplify and optimize your media buying process with advanced tools built for political advertising

PRODUCT

arrow-down Data Services
  1. Cross-TV Ad Library
 Access a comprehensive ad database with seamless Snowflake and AWS integration for advanced analysis
  1. Custom Data Services
 AdImpact processes, enhances, and structures complex ad data — integrate real-time insights into your systems while we handle the technical complexities
  1. Content Viewing Analytics
 Gain hyper-local programming insights with detailed content viewership data at the zip code level
  1. Ad Airings
 Get real-time visibility into linear ad placements with detailed timestamps and scheduling data.
  1. Ad Viewing Insights
 Measure ad reach and performance with precise viewership analysis at the zip code level

SOLUTIONS

arrow-down Who we serve
  1. Agencies
 Get a holistic view of competitive video ad strategies with multi-channel insights to refine messaging and maximize media impact
  1. Brands
 Compare your ad creatives to competitors, track messaging trends, and optimize media strategies with comprehensive market intelligence
  1. Media Firms
 Leverage granular ad intelligence to improve media sales, understand market shifts, and stay ahead of evolving video advertising trends
  1. Data & MarTech
 Enhance your platforms with privacy-compliant TV and digital ad exposure data, accessible via API and custom feeds
  1. Political
 Track political ad spending in real time with the most trusted intelligence for campaigns, committees, and media buyers

SOLUTIONS

arrow-down What we solve
  1. Competitive Analysis
 Get a holistic view of competitive video ad strategies with multi-channel insights to refine messaging and maximize media impact
  1. Tailored Insights
 Compare your ad creatives to competitors, track messaging trends, and optimize media strategies with comprehensive market intelligence
  1. Ad Tracking
 Leverage granular ad intelligence to improve media sales, understand market shifts, and stay ahead of evolving video advertising trends
  1. Media Planning
 Enhance your platforms with privacy-compliant TV and digital ad exposure data, accessible via API and custom feeds

Blog

Latest posts

Mike Bloomberg plans new group to support Democratic nominee
Politics
Mar 05, 2020 · 1 minute read

Mike Bloomberg plans new group to support Democratic nominee

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This is what Mike Bloomberg could have bought for $500 million instead of running for president
Politics
Mar 04, 2020 · 1 minute read

This is what Mike Bloomberg could have bought for $500 million instead of running for president

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Bloomberg drops bid for president after spending record $12 million on TV blitz in Michigan
Politics
Mar 04, 2020 · 1 minute read

Bloomberg drops bid for president after spending record $12 million on TV blitz in Michigan

Read More
After spending millions of his own dollars, Bloomberg ends his bid for the Democratic nomination
Politics
Mar 04, 2020 · 1 minute read

After spending millions of his own dollars, Bloomberg ends his bid for the Democratic nomination

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After Super Tuesday, Bloomberg still sees hope in Florida
Politics
Mar 04, 2020 · 1 minute read

After Super Tuesday, Bloomberg still sees hope in Florida

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Michael Bloomberg, after exiting race and endorsing Biden, says he’s committed to beating Trump
Politics
Mar 04, 2020 · 1 minute read

Michael Bloomberg, after exiting race and endorsing Biden, says he’s committed to beating Trump

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Bloomberg Ditches POTUS Campaign After Wasting Over $500 Million on Ads
Politics
Mar 04, 2020 · 1 minute read

Bloomberg Ditches POTUS Campaign After Wasting Over $500 Million on Ads

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Presidential Candidates Spent Nearly $10 Million In Colorado On TV Ads. Was It Worth It?
Politics
Mar 04, 2020 · 1 minute read

Presidential Candidates Spent Nearly $10 Million In Colorado On TV Ads. Was It Worth It?

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OnPolitics: Super Tuesday is over. What happens now?
Politics
Mar 04, 2020 · 1 minute read

OnPolitics: Super Tuesday is over. What happens now?

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Did Mike Bloomberg waste $500 million running for president? We're about to find out
Politics
Mar 03, 2020 · 1 minute read

Did Mike Bloomberg waste $500 million running for president? We're about to find out

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Texans will have their say Tuesday on party nominees for U.S. Senate, 36 congressional districts
Politics
Mar 03, 2020 · 1 minute read

Texans will have their say Tuesday on party nominees for U.S. Senate, 36 congressional districts

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Bloomberg overspent Biden with little to show
Politics
Mar 03, 2020 · 1 minute read

Bloomberg overspent Biden with little to show

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