GOP Primary Spending and Messaging Analysis: First GOP Debate
Written by Ethan Mort and Henry Long After months of campaigning, the Republican National Committee determined that eight candidates have met the polling, donor, and pledge requirements for tonight’s first GOP Presidential Primary Debate in Milwaukee, which will air on Fox News. Ron DeSantis, Vivek Ramaswamy, Mike Pence, Nikki Haley, Tim Scott, Chris Christie, Doug […]
Amazon Prime Day Ad Airing Analysis 2023
Written by Ethan Mort Prime Day Sets Record Breaking Sales While Prime Day TV Ad Spend Declines Amazon Prime Day came and went this year from July 11th to the 12th, ushering in yet another record breaking sales performance for the online distributor. Despite rolling out a smaller Prime Day advertising campaign on traditional media, […]
Ohio 2023 Constitutional Amendment Analysis
Written by Meaghan Walsh Today, voters in Ohio head to the polls to decide if they should strengthen standards to pass constitutional amendments in the state. Ohio is one of 26 states that allows citizens to initiate ballot measures to amend the state constitution. Currently, Ohio amendment measures need to pass by simple majority to […]
2023 First Half Issue Spending Deep Dive
Written by Henry Long As the nation moves past the halfway point of 2023, spending for the 2024 Cycle is ramping up. In a political off-year like 2023, many political advertisements are placed by groups unaffiliated with a particular candidate or election. Instead, these advertisements center around particular issues like healthcare, energy, abortion, or technology. […]
2022 House Toss-up Races GOP Analysis
By Josh Fried Toss-Up House races will be critical for both parties in 2024. In 2020, both parties spent $461M in races deemed toss-ups by the Cook Political Report. House toss-up expenditure increased in the 2022 Midterms, as both parties spent a combined $770M, a 69% increase from 2020. The 2022 House toss-up races also […]
Kentucky 2023 Gubernatorial General Preview
Written by Ethan Mort This November, Kentucky will host one of this year’s three gubernatorial elections. The general has already attracted millions of political ad dollars. Kentucky’s 2019 contest, rated a “tossup” by Cook Political Report, saw $24M spent on political advertising, ranking as the second most expensive 2019 election. Democrat Andy Beshear won the […]
Abortion on the Airwaves: 2022 Midterms Messaging Analysis
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Artificial Intelligence in Political Ads Analysis
Written by Meaghan Walsh and Michael Schader The capability and accessibility of Artificial Intelligence (AI) technology has skyrocketed in recent years. While some view this technology as a new tool to conquer global problems, others note the great risk it poses for consumers. Within the advertising space, the benefits and dangers of AI technology are […]
Presidential Primary Spending Analysis: Comparing 2020 and 2024
Written by Sydney Beckham The political landscape for the 2024 Presidential race looks incredibly different than it did in 2020, despite the great possibility it will feature a rematch between Donald Trump and Joe Biden. The 2020 Presidential election saw over $3B, making it the most expensive American election in history. While it may be tough […]
Streaming Platform Advertising Analysis 2022-23
Written by Ethan Mort Netflix and other early streaming platforms forever changed the way we consume media when it introduced streaming and video on demand in 2007. Sixteen years later, the streaming market has rapidly evolved. Within the last few years, Netflix has seen their dominance of the market wane with the introduction of new […]